The new ŠKODA SCALA with a campaign by Kai-Uwe GUNDLACH for Optimist Prague
Emotive, sporty, authentic – the design language of the new ŠKODA SCALA is strikingly modern. And the perfect visuals for it came from award-winning transportation specialist Kai-Uwe GUNDLACH, who photographed the campaign for the new model in Valencia, Benidorm and Alicante in Spain.
The agency was Optimist Inc. Prague with CD Yann Fischels, and post production was taken care of by Akcent from Prague (cars via CGI – pre-post on set by Markus Behrens). Art buying was in the hands of Tanja Braune.
The new ŠKODA SCALA just got a subtle facelift plus a few changes style-wise for a fresh and modern look. It is planned to hit the market at the beginning of 2024.
GoSee studiogundlach.de
CREDITS
Production Saltamontes
Advertising Agency Optimist
Creative Director Yann Fischels
Art Buyer Bureau Braune / Tanja Braune
Styling Davor Jelusic
Hair Marta Arce
Model Bruno Sitton
Model Deidre Maas
Photographer Kai-Uwe Gundlach
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