UWE DUETTMANN stages lifestyle motifs for the BMW 3 Series
CREDITS / DETAILS / VIDEO EMBED LINK
UWE DUETTMANN photographed for BMW. Client support for the shoot came from Florian Hartmann.
For over 40 years, the BMW 3 Series has epitomized dynamic driving pleasure like no other car. Thanks for the most part to former BMW Head of Design Paul Bracq, emotions and the joy of driving found their way into the mid-range. With the BMW E21, he laid the distinctive foundation in the 1970s for an unprecedented success story.
Spanning more than seven generations meanwhile, the BMW 3 Series has been continuously developed – evolving into the vehicle of today, matured to perfection, that represents sportiness in the midsize car segment like no other. From the classic sedan to the station wagon, marketed as the Touring, to the coupe and convertible, or even the compact 3-door hatchback, the BMW 3 Series is favored by drivers of all ages.
GoSee duettmann.com
CREDITS
Photographer Uwe Duettmann
About UWE DUETTMANN
After studying »Visual Arts« in Düsseldorf and subsequent studies at the HFBK in Berlin, Duettmann spent several years as longterm assistant of Hans Hansen and Annie Leibovitz.
He then started his own career as a photographer, shooting editorial assignments for magazines such as Tempo, Stern, Rolling Stone, Vogue, L'Uomo Vogue and Elle...
After more than 20 years in the business, Uwe Duettmann's portfolio reveals a wild crazy-quilt of images that raise an eyebrow or sparkle a smile, featuring everything from serious portraiture and glossy auto shots to bizarre, otherworldly scenarios that could only be conceived by the wackiest of minds.
»If you look at Irving Penn, he's not thinking of shooting landscapes or people or still life,« he notes. »It's a bit the same with me. I don't care about what I'm doing, it's more about how I can express myself in different ways.« Featuring everything in his impressive career, the German-born photographer has been adorned with every major award in the advertising community, from the »Cannes Lion« to the »ADC New York«.
No matter what the project, Duettmann remains the consummate collaborator. His ultra-easygoing manner reveals no hint of the ego, yet he maintains the confidence of someone who knows he can get the job done. »All I need is good direction,« he says. »It's like jumping off a plane in a parachute. Even if the target is just one meter by one meter, I'll land on it.« On a more personal level, there's a reason why Duettmann's photographs often inspire a grin, even a laugh. »I'm not a nurse, but I'd love to help people enjoy life better,« he says. »It's bizarre working in advertising and wanting to achieve that, but I try to bring the human aspect into it.«
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
