news TUMI introduces CONTINUUM [12:00 GMT], a new scent that is the perfect companion on a man’s journey – post production and production in the hands of NOW OPEN 

International travel and lifestyle brand TUMI announces the launch of its third fragrance for men : CONTINUUM [12:00 GMT]. CONTINUUM [12:00 GMT] is the newest addition to the previous line of fragrances AWAKEN [08:00 GMT] and UNWIND [20:00 GMT], and reflects the lifestyle of the ultimate trailblazer, who is purposefully impulsive : always wandering but never lost. He is on a journey and knows his destination : seeking adventure and thrill within success.

Victor Sanz, Creative Director of TUMI, tells us about the fragrance : “In light of a world where people are rediscovering travel, continuing TUMI’s foray into fragrance meant learning and understanding the different scents one can experience on a journey. The notes chosen for CONTINUUM [12:00 GMT] were carefully selected to embody those inspirational voyages.”

NOW OPEN was responsible both for post production and production of the campaign. From product modeling, ingredients, environment, animation CGI, color grading, editing and...

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