News // 3 News by PREUSS & PREUSS
On commission for DAIMLER Truck AG and the agency Preuss & Preuss, transportation specialist MATTHIAS ALETSEE photographed the DAIMLER Buses OMNIplus campaign in summer 2021. The motifs were shot on the Mercedes-Benz test track in Immendingen as well as in the Daimler Buses branch in Neu-Ulm.
OMNIplus is the plus for the bus : “With bus-specific provisions, individual solutions and a comprehensive range of services, we ensure that your vehicles are always ready for deployment thus allowing your business to be more cost-efficient.” Daimler tells us about the company’s own innovative all-round service.
Creative Director was Linda Wingert, with styling by Monika Liebetanz, and hair & make-up by Tina Maucher and Alexandra Batke. Post production was in the hands of Mainworks GmbH.
GoSee : mercedes-benz-bus.com///omniplus & matthias-aletsee.com
23.11.2021 show complete article
After winning the pitch this spring and a successful campaign kick-off, PREUSS UND PREUSS Berlin is now following up with a further nationwide campaign for the job app ZENJOB. To do so, the agency staged both the absolute flexibility and full control Zenjob gives users for their side jobs with the app, but also the new Zenjob brand identity with a new logo and new look & feel. Photographer and Director Mat NEIDHARDT c/o EMEIS DEUBEL was in charge of realizing the visuals.
In the past, Zenjob has been targeted at college students. But since this summer, everyone looking for a flexible job on the side can use the app. The message ‘Side jobs that fit your schedule’ is featured creatively across all media channels, a large part as moving images, particularly on social media (YouTube, Facebook, Instagram, TikTok) and digital out-of-home platforms, but also on posters and on the radio.
10.11.2021 show complete article
The first fully electric multi-purpose vehicle (MPV), aka people carrier, from Mercedes-Benz has space for up to eight passengers with an impressively extensive e-mobility concept. PREUSS & PREUSS presents the most elegant form of traveling sustainably in the campaign : the new EQV. To realize visuals, the agency based in Stuttgart and Berlin found the perfect partner in BEN & MARTIN, aka BAM.
With its narrative told in an emotional story, the campaign touches upon the needs of its target groups. The topic of e-mobility was staged with a sustainable and stimulating message to underscore the central idea “Make your move. For the next generation.”
Creation was in the hands of Creative Director Patricia Scheder and AD Maximilian Stengl from PREUSS & PREUSS, with art buying by Ellen Kleinbölting. Also on the team in Barcelona was production partner and GoSee Member FALCA. Styling came from Natalie Schneider, with hair & make-up by Katharina Nitzpon c/o NINA KLEIN, and RECOM was in charge of post.
22.02.2021 show complete article