Fashion photographer PATRICK SCHWALB staged the latest menswear for his client MEY & EDLICH on location in Berlin.

German men’s fashion label MEY & EDLICH, founded in 1870 in Leipzig and originally specialized in laundering fabrics, has been a part of the Walbusch Group since 2004 and stands for durable quality with stylish sustainable designs. MEY & EDLICH offers a curated assortment in which each piece of clothing has its own story to tell. Mey & Edlich began, by the way, as the first German mail-order company – long before the internet had even been thought of.

Following the relaunch of the brand, Walbusch has been offering high-quality business- and leisurewear, above all for younger customers, under the name of Mey & Edlich since 2007. The new mail-order company is headquartered once again on Ernst-Mey-Straße 1a – a street named after the founder as early as October 1888 – in the building purchased by Ernst Mey in 1885 but not used by the company itself from 1953 to 2006. Business, from purchasing and sales, to the call center and management, is conducted completely from Solingen, the distribution center of Walbusch.

Standing in front of the camera of Patrick Schwalb was male model Clayton Pyle. Creative Director on set was Torsten Gatterdam, Naja Freund took care of styling, and Dirk Neuhofer was responsible for grooming. Production was in the hands of Shelter, Berlin.

GoSee : mey-edlich.de & patrickschwalb.com
06.01.2023 show complete article

Patrick SCHWALB realized a fashion story for Italian LATEST MAG in Hamburg’s Highnoon Studios. Sabine Maack, Creative Directress of the advertising agency BMH, developed the concept. Makeup of the models was put on by Tobias Binderberger c/o BIGOUDI, and Kalle Hildinger was responsible for the styles.
28.09.2022 show complete article

For Zurich’s FACES magazine, brought to you by publishers Stefan Berger & Patrick Pierazzoli, PATRICK SCHWALB photographed the fashion editorial presented on GoSee.NEWS. It was produced in cooperation with stylist Tu Anh Ngo and hair & makeup artist Tobias Binderberger. The models were Saadi Schimmel and Yvonne Bevanda.

Among the brands used are Karl Lagerfeld, Arket, Valentino, Sportmax, Tobi Talai, Essential Antwerp, Maiami, Konstantin Starke, Guess, Marcell von Berlin, Högl, Carrera, Boss, Bally, 8 By Yoox, Joop, Furla, Joseph, Dondup, Scarosso, Ivy Oak, 7 For All Mankind, Brunello Cucinelli, Monica Cordera, Marciano Guess or also Jimmy Choo.

FACES was founded by the two brothers Stefan Berger and Patrick Pierazzoli in 2001 and has been published with its own edition in Germany since 2012.

After graduating from secondary school with a German Abitur, Patrick Schwalb immediately started his career as a professional photographer. He moved to Hamburg to work as a freelance assistant for several years, followed by stays in New York, Paris and London. Since Patrick loves people so much, his path has almost automatically led him to fashion and lifestyle photography. He meanwhile photographs campaigns and editorials in all corners of the globe.

GoSee : patrickschwalb.com
11.07.2022 show complete article