Bold. Surreal. Expressive. – German-Swedish photographer Per Appelgren effortlessly walks the fine line between high-end commercial photography and progressive editorial work. From his studio, he directs international productions that are above all else: modern, emotional, and visually attuned to the fleeting spirit of our times. His signature style captivates with its rich color palette, clever camera angles, and visual storytelling that celebrates individuality and diversity.

gosee.news presents: 'Studio Visit: Per Appelgren'

Per, Casablanca’s new Pre-Fall 2026 campaign exists somewhere between cinema, dream sequence and fashion photography. Where does the development of a visual world like this begin for you?
It usually starts with a feeling. Colors, scenes, a film still, or even music. I collect these kinds of references from films, photography books, architecture and different cultures, then develop them together with the art director into a coherent visual language. With... more