Here on GoSee, PRESENCE Studios presents you its brand-new short film for the relaunch of basketball brand K1X, plus new imagery for streetwear brand KARL KANI and its latest collection.

K1X: The aesthetic of the 1990s can be see across various areas of pop culture at the moment, including fashion, film, music, and advertising. After winning the pitch for K1X, PRESENCE Studios staged the iconic basketball brand as part of the new ‘Outta This World’ brand campaign in a love letter to the decade. For which, the K1X slogan ‘Play Hard’ was taken quite seriously: after all, they did come up with an alien basketball game – that is nothing short of otherworldly.

The campaign is centered around a short film in which a basketball from outer space comes crashing down to Earth like a fireball – kicking off an otherworldly game: alien-esque players battle it out in an apocalyptic game of basketball. As a matter of fact, everything about this campaign is truly ‘Outta This World’. “It was...