On commission for creative agency Preuss und Preuss, Clemens Ascher staged the new MERCEDES-BENZ VANS in impressive images. This time, it was off to Cape Town, where PRINZ PRODUCTIONS was in charge of production.

PRINZ PRODUCTIONS presents us the campaign here on GoSee. “Clemens Ascher has the ability to create worlds, and with creative direction from Maximillian Stengl, he teamed up with Tim Bushmueller and Sunna Pilz (all from Preuss und Preuss) for this stills production alongside a TVC. Thanks to Schierke and, of course, Mercedes-Benz Vans, we had the opportunity to work with this dynamic team for the 2024 campaign.

Scouting for modern industrial sites along with a few construction sites in Cape Town, we watched the creative team bring worlds to life with what was captured. Working again with the iconic brand Mercedes, the Prinz team took care of everything quickly and efficiently, successfully closing roads and securing permits in a jiffy, making sure this production purred like... more