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The Mercedes-Benz Sprinter is an icon. Launched on the market more than 25 years ago, it has become eponymous for an entire segment and is meanwhile also available as an all-wheel-drive Sprinter 4x4 for more demanding tasks. The global campaign, photographed by MARKUS WENDLER for Preuss und Preuss, is designed to not only highlight the numerous features of the Sprinter 4x4, but also serve as the catalyst to kick-off communication for the entire Sprinter range.
Preuss und Preuss : “Embracing the claim ‘Excellence Always Pays Off,’ we show that the decision in favor of the Sprinter 4×4 truly does precisely that in the long-term. At the heart of it all is a thrilling TV spot in which the Sprinter 4×4 defies a raging blizzard in the mountains. The spectacular setting is also the stage for print, OOH and entertaining social media assets that impressively showcase its every feature.”
Also part of the team, among others, were CDs Michael Preuss and Maximilian Stengl as well as Art Director...