News // 57 News by Prinz Productions
David MAURER c/o BOSCHTOBANRAP was at the start in Cape Town for the FCB LONDON agency. The task was to show the SKODA Superb from its best side. Smart city views paired with sporty road competence were in demand.
The Škoda Superb is a passenger car model from the Czech car manufacturer Škoda, a wholly-owned subsidiary of Volkswagen AG. The name Superb is traditionally given to the manufacturer's top-of-the-range model. In 2025, Škoda celebrates its 130th birthday. This makes it one of the oldest companies in the automotive industry.
Rob Farren wasthe responsible creative director , with PRINZ PRODUCTIONS overseeing production. Škoda Global Marketing Communications appointed FCB as the new global creative lead agency in 2023. The account will be managed from the London office and includes key product launches for over 20 markets.
FCB (Foote, Cone & Belding) is an award-winning global integrated marketing communications agency network with a creative and successful heritage dating back to 1873.
12.11.2024
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“VW - Marc & David - Scholz & Friends - Prinz Productions. Once again a successful combination,” PRINZ PRODUCTIONS tells us conclusively about the campaign presented on GoSee. To be precise, it’s the campaign for the ID. Buzz LWB that Prinz Productions had the pleasure of producing with the photography duo MARC AND DAVID in and around Cape Town in midsummer 2024.
The smart ID. Buzz LWB is the first all-electric VW bus: versatile, fully connected, and completely redesigned – the ideal vehicle for families, friends, and the challenges of everyday life. Even in the narrow streets of the big city thanks to a smaller turning radius.
And what does LWB stand for? It’s simple: long wheelbase. The body of the new ID. Buzz with long wheelbase is extended by 25 cm in comparison – meaning more space for passengers and cargo.
23.10.2024
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DAVID MAURER c/o BOSCHtoBANRAP photographed the global campaign for the new ŠKODA SUPERB. The result: images full of atmosphere shot against the backdrop of gentle landscapes and modern cityscapes. Production took place in and around Cape Town with PRINZ PRODUCTIONS for the agency FCB London, with CD Rob Farren: “Big shout out to everyone involved!”
The fourth generation of the Superb is even sleeker, more assertive, and aerodynamic. The model boasts an impressive streamlined design, bold sculptural forms, crisp lines, and crystalline lighting.
CREDITS
Client: Škoda Auto
Agency: FCB London
CD: Rob Farren
Agency Producer: Dawn Moretti
Senior Account Director: Justine Pescher
Production: Prinz Productions
Digital Operator: Jona Schick
Lighting Assistant: David Harris
Stylist: Carla Vermaak
Hair & Makeup: Charmaine de Kock
Post Operator: Jörg Klein
Post Production: Akcent Praha
21.10.2024
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