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One of our latest projects for Škoda Auto is full CGI site of a marble quarry for the presentation of the new Škoda Karoq. Our task was to create the whole environment of a quarry including all the infrastructure and machinery.

To create a photo-realistic environment of a marble quarry, we had to start with understanding the technology and principles of marble mining. Fortunately, there is a perfect place for this not far away from Prague.  

We went to the real quarries in Carrara. In just two days we shot hundreds of pictures. And our photogrammetry specialist scanned a vast amount of objects for further use in the model. 

With all the references and knowledge gained in Carara we started to build the model including all the infrastructure, machinery and necessary details. Beside enormous amount of modeling, sculpting and texturing we also used an endless number 3D scans of the real marble stones and objects from the real locations.

The result of the entire process is a photo-realistic environment of a quarry which offers almost an endless number of backplates. Available any time with any light and weather conditions. It makes the virtual location efficient tool for a campaign. 

Credits
CGI environment: Punctum Images
Client: Škoda Auto
Agency: Fallon Prague
Car rendering: Akcent Prague © // 11 files show complete blog