News // 8 News by Punctum Images
For the US launch of the Toyota Highlander, Punctum Images produced an extensive set of high-end stills along with a 60-second product film – executed entirely as a CGI production.
The entire campaign was created in bespoke virtual worlds, specifically designed for the vehicle. Built using Unreal Engine, both urban and natural environments were crafted in rich detail, as was the vehicle itself, presented with photoreal precision from every angle.
This approach combines maximum visual control with high efficiency: lighting, environments, and timing can be fully controlled, without the limitations of traditional on-location productions.
“The entire production was created in bespoke virtual worlds, designed specifically for the Highlander – combining photoreal precision with full creative control across every frame.” Punctum Images.
The result is a series of high-resolution visual worlds showcasing the Toyota Highlander across a wide range of usage scenarios – from urban settings to scenic landscapes – all while maintaining a consistent and fully controlled visual language.
20.05.2026
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With a Mercedes-Benz G63 project, PUNCTUM IMAGES explores the seamless integration of real talent into fully CGI-generated environments.
The car, environments, lighting, camera work, and overall atmosphere are created entirely in CGI. The talent was photographed in studio by Pavel Hejný and later integrated into the scenes using an AI-powered pipeline. Subtle refinements in lighting and detail ensure a convincing blend of both elements.
Punctum Images: “This approach opens up new possibilities for automotive production — allowing real talent to be placed into any CGI environment with exceptional efficiency, flexibility, and precision, while maintaining full control over the product and visual outcome.”
10.04.2026
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Coffee, fridge magnets, football... ŠKODA's latest campaign spots leave no stone unturned in their efforts to win over even the most undecided electric vehicle owners. The campaign was developed by FCB London, and PUCTUM IMAGES was entrusted with its execution.
"Owning an EV is EASY! That idea sparked this playful campaign for Škoda Auto, created by Punctum Images together with FCB London. Instead of their usual photorealistic CGI worlds, Punctum embraced a more stylized, joyful approach where direction, storytelling, and bold visual ideas led the way. The studio handled the full film direction and complete production, shaping every moment from concept to final delivery." PUNCTUM IMAGES, Creative Studio, Prague & Los Angeles.
In close collaboration with Škoda Auto and FCB London, the goal was to redefine the electric driving experience. PUCTUM IMAGES directed and handled the complete CGI implementation, crafting both the visual narrative and every detail on screen.
To bring the story to life, they worked with millions of CGI particles—from swirling coffee beans to playful magnets—creating dynamic scenes that highlight the ease and comfort of electric driving. This project is yet another perfect example of how far creative storytelling can go when the entire world is created in CGI.
Škoda Auto a.s., headquartered in Mladá Boleslav near Prague, is a wholly-owned subsidiary of Volkswagen AG.
26.11.2025
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