News // 122 News by PX Group
'AUDI SQ5 - EXPLORATION OF LIGHT' - shot by MICHAEL HANISCH
The series presented here was created as part of an ongoing visual research process exploring how controlled, designed environments can influence a car's presence. Rather than pursuing a commercial narrative, transportation photographer MICHAEL HANISCH's project investigates how photography, CGI, and high-end post-production can work together to form an integrated system.
At its heart is the Audi SQ5 - a sleek and photogenic car that is a welcome and photogenic presence on film sets worldwide, including those presented here, all of which were photographed in Germany.
Michael worked closely with the Hamburg-based post-production company PX2 to translate these scenes into controlled digital spaces, while vividgrey contributed their keen sense of tone and detail to the final look. The collaboration focused less on spectacle and more on developing a calm, coherent visual language around the car.
The result lies somewhere between a development study and applied aesthetic research – a place to test ideas, refine a hybrid workflow, and explore avenues for future automotive projects.
01.12.2025
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RENAULT R4 Launch Campaign - photographed by AGNIESZKA DOROSZEWICZ for Publicis Conseil, Paris
For the launch of the new RENAULT R4, AGNIESZKA DOROSZEWICZ was behind the camera. Commissioned by the Paris-based creative agency Publicis Conseil, she created a contemporary visual world that brings the iconic Renault 4 into the present - fresh, urban, and with a clear nod to the heritage of the model.
For the R4 campaign, Agnieszka relies on refined, minimal compositions that present the vehicle both as a design object and as a statement for a new generation of mobility. The new R4 appears equally charming and technically forward-looking: a reencounter with an automotive icon, thoughtfully reimagined for the future.
01.12.2025
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'FACES OF AUDI' - Photography by Dejan & Per c/o Severin Wendeler
10.09.2025
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