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News // 83 News by recom GmbH & Co. KG

featured by Claudia Bitzer : ‘There is always a road’ – the eye-catching ENTERPRISE MOBILITY campaign by Christian Schmidt c/o CLAUDIA BITZER for BBDO NY

Chosen for the global advertising campaign of ENTERPRISE MOBILITY, developed by BBDO NY, was photographer Christian SCHMIDT, an expert in the areas of transportation, landscape & fine art photography – who flexed the perfect combination of all three.

ENTERPRISE MOBILITY, a leading provider of mobility solutions, is unveiling its first corporate brand marketing campaign featuring real team members across six markets in North America and Europe. The campaign showcases the entire breadth and depth of the organization’s mobility services and demonstrates its purpose to “advance the world, one journey at a time” by moving people, their businesses and the world forward.

“Our team members are real mobility experts, who can help customers find smart ways to scale their businesses, integrate complex processes and make connections in their communities that improve transportation access and drive the world forward,” says Chris Almeida, Enterprise Mobility Head of Global Marketing & Digital.

Christian Schmidt teamed up with Tobias Seiffert from ADD PICTURES to find places characteristic of the wonderful campaign concept and that worked best for a shift in perspective. Shot from both the ground and the air, the photos were carefully composited in collaboration with retouch artist Thomas Saalfrank/Recom.
 
16.05.2024 show complete article

 

MADAME FIGARO with actress Sandra Hüller and a FRENCH MAGAZINE editorial by Ralph Mecke with creative retouch by RECOM

RECOM was in charge of creative retouch for no less than two editorials photographed by Ralph Mecke. For one of which, Ralph shot a portrait of actress Sandra Hüller for MADAME FIGARO in fashion from Louis Vuitton, Prada and Dries Van Noten. For her role in the legal drama ‘Anatomy of a Fall’, she was nominated for both an Oscar and a César as best actress.

And for the second, Ralph Mecke photographed the editorial ‘Under the Volcano’ for FRENCH MAGAZINE. Models Andrea Carrazco and Yarlin Bido were styled by Claudia Englmann. RECOM put on the finishing touches.

 
29.04.2024 show complete article

 

HYUNDAI ‘Trained in Vegas’ Campaign - with a Mix of CGI+AI+Creative Retouch by RECOM

Hyundai Motor and its global digital and creative agency partner, Jung von Matt SPREE, have unveiled a global print, OOH and DOOH campaign with a playful take on the carmaker’s driverless Robotaxi (GoSee reported). ‘Trained in Vegas’ hinges on Hyundai Motor’s choice of Las Vegas as the launch location for its IONIQ 5 robotaxi and leans into the city’s wild reputation to underscore its technical capabilities.

Motifs for the campaign were shot by Berlin-based photographer Jules Esick – with a mix of CGI, AI, and creative retouch in post by recom. Shot from the point of view of the robotaxi, the campaign showcases bizarre scenarios on the streets of Vegas; from an Elvis impersonator cruising on a mini-scooter, to an alien on roller skates. Each motif is displayed alongside simple copy, emphasizing that, faced with unexpected situations, the robotaxi is smart enough to react accordingly.

The campaign takes a humorous approach in contrast to typical communication on autonomous driving that’s usually filled with technical details and jargon. The campaign has already won Bronze four times at the Clio Awards.

RECOM was at Update once again this year, and this time with an XXL booth on both days. Antje Lindenberg (recom Hamburg), Jonas Brachmann and Tobias Kern (recom Berlin) as well as Lars Wittmaak and Thorsten Jasper Weese (recom Stuttgart) would like to take the opportunity to thank the loads of visitors that came and showed such great interest.

 
29.04.2024 show complete article