News // 321 News by recom GmbH & Co. KG
MATTHEW JONES was commissioned by the advertising agency Serviceplan for the new HYUNDAI Inster campaign for the European market. Matthews Jones brought the typical mix of unbridled energy and unmistakable style to the launch campaign. And yes, the pixel look is entirely intentional.
"With a creative approach that combined antiquated lenses, EQ, and close collaboration with the recom team to perfect the finesse and finish, the final images deliver a strikingly progressive vision for the youthful platform." Matthew Jones, Transportation Photographer and Director.
The result captures the bold design and modern spirit of the Inster while adding a layer of depth that feels both fresh and authentic, skilfully translating the question (and campaign slogan) "Are you in?!" into images.
With its attractive entry-level price starting at 23,900 euros, the Hyundai Inster makes electric mobility affordable for new target groups. The new small car sets standards in terms of standard equipment, modern technology, flexible space and range.
"South Korea has become a trendsetter in many areas. K-Pop, K-Food, K-Beauty are popular with the so-called Gen Z and are enjoying rapidly increasing popularity. This development is also reflected in mobility. Hyundai has developed enormously in the areas of technology and design in recent years - with a clear focus on electromobility. The best example is our new Hyundai INSTER..." Christina Herzog, Director of Marketing and PR at Hyundai Motor Germany
The aim of the high-reach and memorable campaign is to generate awareness for the new model in the segment of fully electric small cars, which was previously not occupied by the South Korean brand.
The post-production was supervised by gosee.news PREMIUM Member RECOM GROUP, and the production was supervised by HOTELREBEL.
08.03.2025
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Together with the photography team HE&ME, an experimental automotive fashion series was created with the Renault R17 concept car designed by the French designer Ora-Ito. The globally positioned RECOM GROUP was responsible for post-production.
"More is more: all style, all approaches, all awesome in attitude, color and concept 🔥. Fantastic teamwork between photographer duo Yona Heckl & Tom Mennemann (aka He&Me) and Pepê Alram at our Paris Studio, who provided creative direction, along with a refined blend of automotive & fashion retouching. In perfect retro style for the rebirth of the Renault R17 electric restomod, based on the 1970s fastback coupe. And let's not forget a touch of CGI magic for that soap bubble... 🫧" Ora Ito, Designer.
The electric restomod R17 x Ora ïto is the fourth in the series of designer-created reinterpretations of legendary models from Renault's past. Carbon body, retro-futuristic interior, exclusive "Galactic Brown" color: the R17 is reborn in a striking, ultra-modern style and with an unprecedented 270 hp (199 kW) electric motor that gives you 400 km of autonomy in style. >The trend-setting model was presented for the first time in October '24 at the Paris Motor Show.
"My job is to offer the consumer an object without any complication that gives the appearance of simplicity because it cleverly integrates the constraints. This amounts to seeking a simple yet effective way to solve a problem. To do this I am trying to integrate complex technology, new technical possibilities, new manufacturing processes and innovative materials, all within a balanced shell for the consumer." Ora Ito, Designer.
06.03.2025
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06.03.2025
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