Fashion retailer BONPRIX is ​​celebrating its 40th anniversary in 2026 with a comprehensive, three-month marketing campaign. Under the motto "Celebrating 40 in Style," the company is putting women over 40 where they belong: in the spotlight.

The campaign was photographed by Jana Gerberding, and the post-production was handled by the professionals at Hamburg-based RETOUCHED-STUDIOS.

Bonprix's campaign launched in mid-April 2026 in Germany and its core European markets. This was followed by out-of-home advertising and social media activations, and an event is currently planned in Hamburg.

Forty years – naturally, there are plenty of discounts and contests, as well as limited-edition products and branded shipping packaging.

“Our anniversary is much more than just a reason to celebrate. Above all, it’s an opportunity to show our customers how important they are to us. That’s why we’re focusing on their lifestyle and self-image, showcasing women in powerful looks with clear messages.” – Dr. Nicolai Johannsen, Chief Marketing Officer, bonprix.

The campaign was developed in collaboration with the creative agency Wynken Blynken & Nod.

Bonprix was founded in Hamburg in 1986 and is now active in 16 European countries. The company is part of the Otto Group and positions itself as an internationally operating fashion brand in online and mail-order retail.

GoSee : bonprix.de

 
04.06.2026 show complete article

The card for growing up – the best way to understand money is to learn how to manage it. With the new N26 U18 account, taking the step towards financial independence is easier, safer, and more stylish than ever before for young people.

The campaign for the account was post-produced by Hamburg-based RETOUCHED STUDIOS and photographed by Jen Krause.

So forget the piggy bank and cumbersome cash allowances. N26 is now launching its proven, smart smartphone banking for the next generation.

The absolute highlight? The card itself! With its retro video game controller design, it's a real eye-catcher – and makes paying an interactive experience that fits perfectly into the everyday lives of young people.

In other words: With N26 U18, financial education isn't a dry, obligatory subject, but a modern lifestyle. The smart way for tomorrow's generation to learn how to manage their finances today.

N26 developed the U18 bank account specifically for children and teenagers. Management and monitoring are handled directly through the parents' N26 app.

N26 is a leading German neobank headquartered in Berlin, specializing in 100% digital account management via smartphone. The fintech company was founded in 2013 by Austrians Valentin Stalf and Maximilian Tayenthal and now serves over 8 million customers in 24 countries.

GoSee : n26.com


TEAM
Client N26 Teens campaign
Photography: Jen Krause c/o ROOM6 agency
Executive producer: Martin Richter c/o soup.film
Producer: Minou Berg c/o soup.film
Art department: Eugenio Perazzo
Art department assistant: Nathan Lewi-Leveel

 
26.05.2026 show complete article

The campaign shown here was created as part of the #RideTheAirwaves challenge in collaboration with the musician Zartmann. Fans could submit their own application videos, and the winners were then photographed for the official German poster campaign.

The campaign images were post-produced by the professionals at Hamburg's renownded Retouched-Studios.

Here's how the challenge worked: #RideTheAirwaves – participants were asked to share their personal "Wooosh" moment (the ultimate menthol kick while chewing) as a clip on TikTok or Instagram under the motto "Ride the wave with us." The two most creative content creators won a photoshoot with photographer Felix Krüger and became the official faces of the Airwaves campaign 2026.

Zartmann is an up-and-coming Berlin musician, primarily known for his mix of indie pop and rap. His style is often described as "Berlin indie rap" because he combines street influences with melancholic lyrics and vocals. Since his song "Tau mich auf" (Thaw Me Out), which reached the top of the German charts in early 2025, his name has been synonymous with the industry.

Airwaves is a sugar-free chewing gum from the Wm. Wrigley Jr. Company, primarily distributed in Europe and East Asia. The brand is advertised for its intense flavor, reminiscent of cough drops (also from Wrigley).

Airwaves is now a brand of the American food company Mars Incorporated. Mars acquired the Wrigley Company (the original creators of Airwaves) in 2008 for approximately $23 billion.

GoSee : mars.com

 
04.05.2026 show complete article