News // 1 News by Rich & Royal

featured by Andreas Ortner : ‘Live Rich – Act Royal’ – ANDREAS ORTNER photographs the RICH & ROYAL campaign in the Sudeten Mountains

The Rich & Royal brand was founded in 2006 and has been dressing up fashionistas and trendsetters passionately and with great dedication in stylish fashion. Its success speaks for itself : Rich & Royal is meanwhile available in more than 600 shops across Europe. Embracing the ethos ‘live rich – act royal,’ the Rich & Royal collections are marked by finest quality Made in Europe. Trend-savvy fashion with a sustainable conscience.

“Inspired by the feeling of being able to go back outside in nature, of enjoying freedom and my almost alpine heritage, I wanted to show in this campaign that the premium brand Rich & Royal is not only made for the city, but – depending on how you combine the individual pieces – you’re always dressed chic and cool anywhere you go.” ANDREAS ORTNER tells GoSee.

The Rich & Royal story began in 1986 with a family business in Baden-Württemberg : Peter Stupp Design Mode GmbH founded by Peter Stupp in Freiberg am Neckar near Stuttgart, where the company is still headquartered to this day. Since 2002, his sons Denis and Patrick Stupp have been operating the company in the second generation.

Drawing inspiration from a trip to New York and the modern mix of glamour and rock that rung in the new century, the two sons founded the fashion brand Rich & Royal in 2006. 

“At Rich & Royal, a keen sense for trends is always in complete harmony with the needs of our planet. Fashion and style are just as natural for the brand as the responsible use of resources, environmentally friendly processes and fair working conditions. 85 percent of our partner manufacturers are based in Europe, and many of them are family-operated just like Rich & Royal. The materials are very consciously selected from fabric suppliers in France, Italy and Portugal – 50 percent of which are already sustainable. A figure that is expected to increase to at least 90 percent by 2025. One of the role models are our organic basics, which are already 100 percent organic and sustainably produced. Without compromise.” RICH & ROYAL

This time, the campaign was photographed three hours away from Prague on the Polish border in a natural reserve at an altitude of 1600 meters. The name of the unique location is ‘Luncni Bouda’ – or meadow chalet in English, and is a mountain chalet in the Czech region of the Sudeten Mountains. It is located on the White Meadow in the headwaters of the Bile Labe river, three kilometers west of Mount Sněžka and around 500 meters south of the Polish-Czech border. The chalet is nestled in Zone 1 of the Sudeten Mountain national park and is accessible to the public without motorized vehicles.

GoSee : richandroyal.comandreasortner.com

CREDITS
Styling by Jana Kapounova
Hair & makeup by Katerina Brans
Models NANCY T. Pure Models & Antonie Steflova, Clique Models Paris
Production by Cash only studio

28.06.2022 show complete article