‘Always Fresh On the Go’ – young and modern is the look with which MediaCom together with [m]STUDIO – The Relevance Company staged the brand AIRWAVES of client Mars Wrigley in an urban lifestyle campaign which started on 15 October, 2021. The focus is on the release of an AIRWAVES sock collection, which in cooperation with the start-up Snocks, addresses a young target group as a fashion statement in the colors of the AIRWAVES flavors and a limited edition of 5,000 pairs.

The ultimate eye-catcher, of course, are the creative campaign motifs by photographer-of-the-minute, Pascal KEROUCHE c/o BIRGIT STÖVER ARTISTS, at a fictional and stylized AIRWAVES Kiosk specially designed by [m]STUDIO. Set design was taken care of by GoSee Member Rolf Buck with styling by Saskia Jung (light design : Thorben Winkler,videography : Daniel Prieß).

The motifs are appearing as posts and video ads on Instagram, Facebook, in media cooperations with Highsnobiety and Hiphop.de, as well as on the own channels...