Renowned fashion photographer Sacha Tassilo Höchstetter shot the Summer '26 campaign for Shanghai-based menswear label AUTASON. Internationally successful male model Filip Hrivnak was the model in front of his camera.

For the campaign, the label deliberately contrasted classic Italian scenery with modern menswear. The result is a visual world that blends Mediterranean elegance, timeless tailoring, and contemporary luxury aesthetics. The look embraces the currently popular relaxed "Quiet Luxury" design featuring lightweight, textured fabrics perfect for the warmer months.

The Munich-based photographer shot the campaign at an elegant estate in southern Italy. The architecture, lighting, and landscape perfectly complement the sophisticated atmosphere of the collection.

For over 15 years, the premium menswear brand AUTASON has stood for sophisticated menswear that combines traditional tailoring with contemporary ease. Alongside its classic main line, the label is enjoying success with its progressive sub-brand Autason Black, which focuses on minimalist streetwear and urban casualness.

According to the official brand biography, the label was founded in 1871 in France by the fictional character Flambo Autason (法兰博·奥德臣). He is said to have originally started out as a manufacturer of French military uniforms.

In its current form as a premium menswear brand, the label was largely developed for the Asian market and launched there in 1998. Most recently, the brand underwent a comprehensive repositioning by international strategists and renowned European design studios (such as Correa Granados Architects from Milan) to establish its current high-end "Quiet Luxury" style.

The brand was founded in the late 1990s by what was then Jiangyin Autason Fine Fabrics & Garments Co., Ltd. The company behind it was a long-established Chinese textile and wool manufacturer. The AUTASON brand (Chinese: 奥德臣) now belongs to the large Chinese apparel company Heilan Group.

The campaign was produced by GoSee Premium Member SPEEDBALL PRODUCTIONS from Hamburg.

 
27.05.2026 show complete article

Autason Black is a sub-brand of the casual menswear label AUTASON. For the current campaign of the Chinese outdoor fashion label, Sacha Tassilo Höchstetter is responsible for the visual direction, creating a striking and highly atmospheric visual world. Production was handled by Speedball Production.

The campaign was shot in a distinctive, almost otherworldly mountain landscape in Sicily. A reduced, monochrome color palette defines the setting and creates a strong contrast to the collection.

"This compelling fusion of nature and fashion is brought to life with commanding presence by internationally in-demand model Sharif Idris, elevating the imagery to a new aesthetic level. Through the use of extreme wide-angle perspectives, the sporty elegance of the collection is fully amplified. The result is a series of visuals that feel dynamic, raw, and highly refined - an arresting statement of contemporary fashion imagery."  Sacha Tassilo Höchstetter

 
06.05.2026 show complete article

Blooming lavender fields in Provence - a setting that feels familiar, yet never loses its magic. For the SS campaign, the Munich-based traditional fashion label JULIE TRENTINI chose this iconic landscape as its backdrop.

The visual concept was created by Sacha Tassilo Höchstetter. Using specially developed lens attachments, he adds an additional visual layer to the scenery, enhancing the painterly quality of the landscape. Together with model Alba Rosalie, he creates atmospheric images with a light, almost floating elegance. The looks – styled by the client – move between traditional costume and contemporary interpretation, blending seamlessly into the natural surroundings.

Designer Julia Trentini founded her label in 2006 and is considered one of the key voices behind the “nostalgia meets zeitgeist” aesthetic. Her collections reinterpret traditional elements in a contemporary way, translating themes such as heritage, craftsmanship and culture into a modern, wearable language.

 
06.05.2026 show complete article