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News // 23 News by Sacha Tassilo Höchstetter

BE ICONIC. BE CAZAL. - the new CAZAL RC EYEWEAR campaign, photographed in 90s dandy style by SACHA TASSILO HÖCHSTETTER

The new advertising campaign for CAZAL RC was photographed in Munich with Oliver Houbly from A Management and Kamile K. from Citizen Mgmt. Serving as the inspiration was the dandy style of the 90s. The campaign was realized in Munich’s werk3 Studios (makeup: Ben Mayer c/o Ballsaal, styling: Sabine Diekow). RETUSH was in charge of post.

Stylish, seductive, valuable: the exquisite titanium frames for corrective glasses of the new women’s collection are marked by clever details and harmonious color compositions. The men’s collection underscores the style of the wearer: from elegant to self-confident, trendy to sporty.

CAZAL Eyewear is the life’s work and design legacy of a man who has significantly shaped the eyewear design of the 1980s: Cari Zalloni – the former Chief Designer and namesake of CAZAL.

GoSee sachahoechstetter.com & cazal-eyewear.com
05.04.2023 show complete article


FLAIR EYEWEAR Spring/Summer campaign by SACHA TASSILO HÖCHSTETTER for Wunderhaus

SACHA TASSILO HÖCHSTETTER took it to Munich to photograph the Spring/Summer campaign for eyewear brand FLAIR. Created under the creative direction of the agency Wunderhaus GmbH were somewhat surreal images with metallic textures and slight movements in fabric. Styling came from Trang Cao with H&M by Sigi Kumpfmüller. The models were Leni Rabbel, Miriam Rautert and Markus Becher. Post production was taken care of by RETUSH from Munich, in a production by Lucky Ju c/o Julia Christl.

WUNDERHAUS revised the corporate design and communication concept including the development of a new claim with the goal of clearly communicating the high quality standards with the brand campaign: Beauty down to the last detail.

FLAIR EYEWEAR stands for the perfect combination of passion, precision and know-how. Created at the eyewear manufacturing facility are masterpieces that thrill people all over the world. With PURE TECHNOLOGY, the company has developed an assembly method which has revolutionized the eyewear market.

GoSee sachahoechstetter.comflair.de
05.04.2023 show complete article


ANA ALCAZAR retrograde campaign photographed by SACHA TASSILO HÖCHSTETTER

SACHA TASSILO HÖCHSTETTER photographed yet another campaign for Munich-based fashion label ANA ALCAZAR. “The creative interplay of light and shadow combined with intriguing and unexpected poses struck by the model from Hong Kong make this campaign stand out,” says the photographer. Styling was in the hands of Sigi Brettner with hair & makeup by Rebecca Kugler.

The retro look is back and a favorite trend of many designers this new season. Making a brilliant comeback at ANA ALCAZAR are above all the psychedelic prints of the 70s, that are always good for a strong fashion statement.

GoSee sachahoechstetter.com & a-n-a.com
15.11.2022 show complete article