SCHAH photographed the image campaign for the trendy yoga label HEY HONEY. The lifestyle brand, dedicated to creating technically innovative, fashion-forward apparel for the modern yogini, was founded in 2015 by sisters and yoga enthusiasts Janka Oeljeschlager and Imke Johnston.

The trio was complete when Tomma Oeljeschlager joined the Hey Honey team in 2017. With a small but growing team based in Hamburg, Hey Honey is a collective of creative minds and big hearts, which is also the recipe for success: “At Hey Honey, we believe in a holistic approach, not only in yoga and how we integrate it into our daily lives but also in our family business and the styles we design. We aim to create sportswear that’s wearable 24/7.”

All styles of yoga and activewear by the label HEY HONEY are designed with plenty of love and passion in Hamburg and produced sustainably and fairly in Europe.

Hey Honey is GOTS-certified. This means a high level of sustainability and ethical practices within a fully...