News // 5 News by Serviceplan

featured by Brodybookings : Go and get it ! - BRODYBOOKINGS presents you the new bwegt TV spot

“All customers who sign up for an annual subscription now and join us again – or for the first time – not only travel more sustainably, it’s also cheaper for them: New subscribers receive one whole month free of charge.” according to the initiative ‘bwegt – Mobility for Baden-Württemberg”. It is a gift from the state of Baden-Württemberg, the Ministry of Transportation and associations as well as the railway companies and their partners to all customers who choose sustainable mobility for their way to school, to work or in their leisure time.

The gift is advertised with a short TVC. Appearing in the lead roles of the new TV spot are BRODYBOOKINGS models Alessa, Elisabeth, GeraldKarina and Louis. The executive agency was Serviceplan. Director: Maks Richter.

About – bwegt. Baden-Württemberg is on the path to sustainability. Under the umbrella brand bwegt, we are consolidating all measures to make using local public transport even more attractive. With new trains, improved frequencies, broader railway networks, a simpler price structure, and a whole range of new services. The goal: sustainable mobility for everyone and passengers who just love it. GoSee :
13.09.2021 show complete article


featured by Uwe Duettmann : BMW 4 Series Coupé - UWE DUETTMANN photographs the rebellious individualist for ‘The 4 - Enjoy Every Edge’ campaign for BMW and the agency Serviceplan

Transportation specialist UWE DÜTTMANN photographed the BMW 4 Series Coupé in cinematic scenery with a perfectly filmed interplay of colors paired with meticulous styling down to the last detail. The executive agency was Serviceplan.

BMW : “Watch the arrival of the latest in the line: the new BMW 4 Series Coupé is poised to bring a whole new level of dynamic potency and stylistic individuality to the world. The styling of the new BMW 4 Series Coupé provides an expressive showcase for the individual character, which radiates pure driving pleasure from every angle. The latest generation of the sporty two-seater for the premium midsized car segment underscores its distinctive character profile with both a vehicle concept focused squarely on delivering dynamic driving pleasure and the clear differentiation of the coupé from the new BMW 3 Series. This is the next chapter in a coupé tradition shaped by numerous legendary BMW models.”

Born in Germany, Uwe Düttmann has been honored over the course of his impressive career with every important award in the advertising community – from the Cannes Lions to the ADC New York. After studying Visual Arts in Düsseldorf and then at the HFBK in Berlin, Uwe Duettmann worked as the assistant of Hans Hansen and Annie Leibovitz for many years.

And today, following more than 20 extremely successful years in the business, the portfolio of Uwe Duettmann shows a wild and crazy mix of photos that are sure to immediately raise your eyebrow or even conjure a smile onto your face. GoSee :
10.08.2021 show complete article