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News // 240 News by Severin Wendeler



‘To What Remains.’ – Maximilian MOTEL c/o SEVERIN WENDELER photographs the campaign for HOLSTEN Beer as well as employee portraits for ‘The People Behind Holsten’

Holsten Brewery AG is a beer brewing company founded in 1879 in the former Holstein city Altona. Since 2004, it has belonged to Carlsberg A/S and has its administrative offices on Holstenstraße in today’s Altona-North district of Hamburg. The brewery is in Hamburg-Hausbruch.

“Our classic beer combines the Nordic character of our hometown Hamburg in its refreshing smooth bitter taste.” HOLSTEN says proudly about the company’s beer brand. The new campaign was photographed by Maximilian MOTEL c/o SEVERIN WENDELER. The executive agency was la red with CD Thomas Schmiegel and AD Mareike Kalhöfer-Köchling.

And Holsten wouldn’t be Holsten without the men and women who work there : “Because their experience and their passion make them the beating heart of the brewery. Some have been with us for more than 30 years, many of which in the third generation. For them, Holsten is more than just an employer and the knight far more than a logo – it stands for identity. We spoke with several employees about it. Read their stories here.”

The portraits to the stories are also by Maximilian Motel c/o Severin Wendeler ‘YNG TLNTD HNGRY’. GoSee : holsten-international.comseverinwendeler.com/yth/motel
14.09.2021 show complete article