Three fragrances, three eras. Celebrating the heritage that inspires our new generation. Fragrances By BMW M. – BMW has just launched three new fragrances, created in homage to the legendary M series.

"Three new fragrances capture the passion for performance and sportiness, embodying the pinnacle of BMW M engineering and design, all coming together to create a unique olfactory experience: the BMW M fragrance collection is born." - BMW

SILK SERVICE handled the production of the campaign, consisting of a commercial and campaign visuals, for the advertising agency Jung von Matt. Magnus Winter was the director and photographer.

Embark on a journey through scent and time with BMW and discover key moments in the BMW community: from the beginnings of BMW M in 1972, through the presentation of the first E30 in 1985, to the present era of the new generation M.

"Our fragrances are designed to elevate your emotions while respecting the environment, thanks to cutting-edge EmotiWaves™ technology, which elicits the desired emotions, and the partnership with Firmenich’s Conscious Perfumery program, to create vegan formulas, upcycled ingredients, and eco-conscious packaging." - BMW

The fragrances are available now online and in select perfumeries.

GoSee : b.mw/IconicMoments

 
03.12.2025 show complete article

For the launch of the new GOLDWELL SunDipped color collection this fall, SILK SERVICE. led the production in collaboration with Behind the Scenes and the creative direction of WILL MATTHEW STUDIO. Shot in Berlin, the campaign blends soft textures, natural light and an analog film look that radiates exceptional warmth - perfectly in tune with the mood of the collection.

“Soft as sunrays, glowing with confidence.” This is how GOLDWELL describes the SunDipped Collection and its warm, sun-kissed tones. Inspired by the interplay of light and shadow, the collection highlights each client’s individual beauty - subtle, soft and full of glow.

The idea behind it: we feel our best when we express our true selves. Hair color becomes a powerful form of self-expression - especially when finely tuned shades enhance natural radiance. SunDipped captures this warm glow, creating luminous, dimensional colors that gently yet unmistakably bring out natural beauty.


 
26.11.2025 show complete article

SILK SERVICE. was commissioned to produce four separate shoots for fashion client BREUNINGER. In collaboration with the creative duo Jonas Huckstorf (photography) and Ingo Nahrwold (styling & art direction), the team realized modern, versatile productions that visually capture the different lines and target groups of the brand with precision and contemporary flair.

Ingo Nahrwold was supported by Junior Stylist Noah Kaechelin, while on the production side Tobias Binderberger, Peggy Kurka, Stefanie Mellin and Yvonne Wengler joined the team for beauty support. The four series were brought to life with a diverse cast of models, each contributing its own tone and character to the individual projects.

 
26.11.2025 show complete article