News // 4 News by SORRYWECAN
'What do you hear when you press play? The guitar solo, the piano chords, the trembling bass. But you hear more than that. You hear the feelings deep inside you.' - The SENNHEISER | MOMENTUM 4 Wireless Headphones offer you exceptional sound, sleek design and absolutely advanced noise suppression, but above all: the chance to concentrate fully on yourself and your feelings, your experience.
The agency SORRYWECAN about their spot: “Introducing our latest global campaign, created in collaboration with BeeSweet films and Ogilvy Amsterdam. With an innovative approach to cinematography, we explored the possibilities of virtual production. A cinematic dreamscape, with a touch of AI, taking you right to the Grand Canyon.
Shot at the iconic Barrandov studios, we utilized LED walls as the backdrop for our CGI generated landscaped. With real-time rendering, we were able to project the Grand Canyon onto our panels, blending physical and digital elements in real time. Complemented by eight meter-tall faux stones, the 200m2 LED panel allowed us to simulate an environment thousands of miles away. A global production, done locally.
Our team spanned over a 100 people, two months of prep, seven lens varieties and three different Arri Alexa Mini LF cameras. A success worth the effort, the project has been shortlisted for the Berlin Commercial Awards. A recognition of our desire to create, and innovate at the same time.”
SORRYWECAN is a multimedia studio that develops customized experiences in the fields of film, show and virtual avatars. They are a collective of artists, technologists and visionaries dedicated to shaping creative innovation on a global scale. With a team of experienced producers and creatives, they approach each project with great care and dedication.
28.11.2024
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LAFORMELA, founded in 2010 by Miroslava Kohutiarová and Antonín Soukup in Prague, is one of the most influential and popular fashion brands on the Czech and Slovakian market - not least thanks to its unmistakable aesthetics and clear understanding of fashion.
In the latest campaign, LAFORMELA MAINLINE 24 X SORRYWECAN, the brand presents a stunning campaign film featuring model Luisa Weissflog. Directed by Jara Moravec, this collaboration between LAFORMELA and SORRYWECAN merges creative visions, bringing fashion and visual art to life in an impactful way.
“A beautiful synergy of creative souls, coalescing in raw, captivating visuals. A collaboration with Jaroslav Moravec, Tomáš Kotas, Stink Films, Jan Grombiřík and many more! Partnered by Francesca Kolowrat.” SORRY WE CAN.
SORRYWECAN is an innovative multimedia studio specializing in exceptional experiences across film production, show production, immersive exhibitions, and the creation of virtual influencers. As a collective of creatives, directors, producers, technologists, and scientists, they push the boundaries of traditional media production. Their mission is to merge art, science, technology, and design to explore new creative frontiers and create unforgettable experiences that challenge reality. By bringing all production aspects under one roof, SORRYWECAN is able to break traditional structures, allowing them to think freely, develop fresh ideas, and bring them to life.
GoSee : laformela.com & sorrywecan.com
CREDITS
Production Manager: Tereza Fekete
1ST AD: Patrick Kirschner
1ST AC: Dan Novák
2ND AC: Kryštof Kučera
B-CAM: Josef Kader Agha
Grip: JustGrips
Lights: Ondřej Boček
DIT: Vladyslav Dano
BTS: Anežka Horová
MUA: Katerina Brans, SEPHORA
Hair: Mirka Myšička, Shu Uemura
Designer's assistants: Anna Kaššáková, Natálie Gočíková
Casting director: dominika svetikova
PR Service: ARTSPEAK
Cut: Jakub Jelínek MINGLE FILM
Edit: Jakub Jelínek
Editor Assistant: Aleš Valtr
Grading: Jacob Mckee
Music: Fred Mann
Sound Design: Oliver Fillner
Title Animation: NotReal_Virtual
Graphics: Julie Najbrtová
Event Production: KW CREATIVE
21.11.2024
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GoSee is delighted to welcome pioneering multimedia studio SORRYWECAN! SORRYWECAN is a creative force that seamlessly blends art, technology, and philosophy to create tailor-made experiences across film, live shows, and virtual avatars. Their projects explore the intersection of human consciousness and digital innovation, resulting in immersive and thought-provoking experiences.
By embracing artificial intelligence as a creative partner, they challenge existing perceptions and create narratives that transcend boundaries. For SORRYWECAN, AI is a liberating force – pushing the limits of imagination and opening up new dimensions of creativity.
With integrated departments for creative work, production, and CGI under one roof, SORRYWECAN delivers projects from creative concept to global execution. Whether for film, avatars, live shows, virtual influencers, or immersive installations, each project provides a deep dive into the human experience.
SORRYWECAN: “Founded in 2016, our studio has evolved from a local film production company to expanding into shows, virtual avatars, and education, gradually weaving AI and technology into our DNA. This summer, we launched our first self-funded project Exhibizz. We landed features in Forbes and Vogue, and were chosen to represent our country at the OECD in Paris.”
The agency is represented globally by Pavleye: “The future of multimedia is here, and we are proud to be part of it. We can’t wait to see what groundbreaking projects this collaboration will bring to life.”
08.11.2024
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