For her sustainable label, the trained Belgian fashion designer TINE DE CLEER likes to work with deadstock fabrics and leftovers from bigger luxury companies. She is specialized in women’s and girl’s patterns and known for perfect workmanship. The campaign for her latest S/S ‘23 Girls collection was photographed by Liesje REYSKENS c/o MRS. ROBINSON.
“We produce small unique girls collections focussed on high-quality fabrics, refinement and couture workmanship. Each item in the collection is unique thanks to the high-quality fabric we carefully select from deadstock designer collections. The mentality of our collection is transforming trash into treasures. Creating something new out of something old. We reuse, rethink and try to reduce.
When I was a child, I already fell in love with beautiful fabrics and body shapes. After 25 years of experience working for Belgian fashion houses, I followed my passion and decided to go for it ! I spend most of my days in my atelier assembling wonderful fabrics into mini dresses and tailored wedding dresses. And I love every minute of it !” Tine De Cleer.
Tine plays with couture-like shapes and sculpted volumes with signature bows and hand-sewn finishing. All garments are created, hand-cut and sewn in-house in Hasselt, Belgium.
Mrs. Robinson is a photo agency based in Amsterdam which represents artists in the area of advertising and fashion photography. Over the years, Monique and the team have gained more than in-depth knowledge in the production of (inter)national photo shoots. They not only produce for their own talent but also for direct clients and independent photographers.
GoSee : .tinedecleer.be & mrs-robinson.nl
Stefan SCHMID c/o DOUBLE T PHOTOGRAPHERS shot the latest Head & Shoulders campaign in Shanghai for P&G. Creative Director was Kris Duanmu, P&G Brand Management & in-house Creative and Design Leader, and production was in the hands of The Sweet Shop Films Ltd (hair: Li Mohan, make-up: Anna Hu).
Stefan’s photography is about freedom, youth culture, fun, and adventure. His open personality helps him to easily bond with others as well as to create natural, authentic and unique images. In Stefan’s style of storytelling, the viewer is always part of the group, not a distant observer. It’s about creating chemistry between the photographer and protagonists that leads to an effortless and playful visualization of an idea. His intuitive way of lighting and framing combined with his way of directing the protagonists helps him to create an authentic and cinematographic storyline. His work focuses on lifestyle, portrait and hair. Stefan lives and works in Hamburg and Shanghai, and he works for domestic and international clients alike, both as a photographer and filmmaker/DOP.