Studio Aylin Jajeh was commissioned to develop and implement the global campaign for the relaunch of the Lillet bottle. The results included six different teaser and reveal videos that elegantly showcase the new design.

Under the LILLET name, various aperitifs and liqueurs are sold, available in different combinations. The company was founded in 1872 in Podensac, France, south of Bordeaux: "It is still produced today by a team of 10 people who continue the authentic production process, creating the refreshing and delicate aperitif we all appreciate so much. Enjoyed with tonic and various garnishes, Lillet is a long drink that responds to current consumer trends: the need for authenticity, naturalness, and the growing demand for low-alcohol beverages." Pernod Ricard.

The company has been part of Pernod Ricard since 2008 and is now sold in 50 markets.