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News // 9 News by Studio Ignatov

STUDIO IGNATOV realizes the online and OOH campaign ‘RAWS II’ for the basics collection of streetwear brand PESO once again with fashion YouTuber JUSTIN FUCHS

Streetwear brand PESO is now continuing the success story it had with its first permanent basics collection ‘RAWS’ – and we are delighted to present you the campaign here on GoSee for the stylish successor : ‘RAWS II’. For the upcoming drop, Germany’s most successful fashion YouTuber, Justin Fuchs, and his team have developed a photo and video campaign to stage the collection in various settings.

PESO, founded by Justin Fuchs, is among the most famous and successful streetwear brands in Germany. Responsible for the video was film production company Salt Water Films while STUDIO IGNATOV realized production and post production of the campaign motifs. The campaign was then published on the channels of PESO & Justin, accompanied by digital out-of-home screens, and chalked up several hundred thousand impressions after only a short time.

Justin Fuchs is one of the most successful fashion influencers in the country, and on social networks, he reaches more than 1.6 million fans. WELT.de writes : “In 2015, he started his own fashion channel on YouTube because it is more fun for him to talk about fashion and show his outfits than continue to produce gaming videos. To this day, five years later, his videos have been viewed more than 96 million times. They have not only made him rich, they have also brought him a community that adores him.” GoSee : pesoclo.com
29.06.2021 show complete article

 

Actor Sergej Onopko, known from the successful NETFLIX series ‘Barbarians’, portrayed by STUDIO IGNATOV

Sergej Onopko, a German actor of Ukrainian heritage, is among the most aspiring actors in the country. At an early age, Sergej already appeared in supporting roles in classic international films, including ‘A Good Day to Die Hard’ and has celebrated international successes in roles at the side of Jennifer Lawrence in ‘Red Sparrow’ or now in the series ‘Barbarians’ on Netflix. Studio Ignatov presents the actor, born in the former Soviet Union, in an exclusive portrait spread.

‘Barbarians’ deals with the topic of conflicts between several German tribes and the Roman Empire, the occupying power of the time. It culminates in the historical defeat of three Roman legions in the famous Battle of the Teutoburg Forest in 9 AD. GoSee the official trailer : youtube.com/watch?v=uX_qzfJyeT0&t=1s
17.03.2021 show complete article

 

STUDIO IGNATOV teams up with fashion YouTuber Justin Fuchs to realize the online and OOH campaign ‘RAWS’ for the basics collection of streetwear brand PESO

Streetwear brand PESO launched its first permanent basics collection ‘RAWS’. For the upcoming drop, Justin Fuchs, Germany’s most successful fashion YouTuber, and his team developed a photo & video campaign to stage the collection in different settings. PESO is among the most famous & successful streetwear brands in Germany.

Responsible for the video was film production company Salt Water Films, while STUDIO IGNATOV – award-winning photo & media production company based in Düsseldorf, Germany, and Lachen, Switzerland – was in charge of production and post of the campaign motifs. Posing for the camera of Denis Ignatov were male models Alexander Yttegard from Le Management and David Yowa. The campaign was then published on the channels of PESO & Justin, accompanied by digital out-of-home screens, and quickly chalked up several hundred thousand impressions.

“I proudly announce that I have launched my own basics line on 5 February, 2021. After weeks and months of sampling and production, we are finally more than happy with the result: the coolest basics with a nice fit and the finest quality,” says Justin, YouTuber and founder of the PESO brand.
11.02.2021 show complete article