Renowned photographer Susanne SPIEL c/o KRISTINA KORB was chosen to create floral video content for the new Swarovski jewelry line in cooperation with international best ager model Milva Spina.

The four resulting videos were used across all of Swarovski’s social media channels. They were filmed in Susanne’s daylight studio in Vienna, for which Susanne had nearly complete creative freedom. The most important requirement was that the videos had to be around 20 seconds long and match the latest ‘Florere’ campaign.

The videos are designed to work both as a series or as individual video shorts. The minimalist videos clearly showcase the jewelry as the hero, without leaving the model in the background.

Swarovski is an Austrian manufacturer of cut lead glass crystal and rhinestone with global distribution. The family company founded in 1895 by Daniel Swarovski is headquartered in Wattens, Tyrol. The three limited commercial partnerships D. Swarovski, Swarovski Optik and Tyrolit form a group of companies. Swarovski operates around 1000 mono-label stores for lead glass crystal and jewelry, and also cooperates with around 1000 franchisees.

The group is owned by around two hundred family members. The largest single shareholder was Gernot Langes-Swarovski until his death on 21 January, 2021, with 17 %.

GoSee : swarovski.com & kristinakorb.com
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