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News // 19 News by Sven Jacobsen

Vernissage ‘LIKE BIRDS’ in Hamburg and Berlin for the release of the namesake photo book at Hatje Cantz – photographer SVEN JACOBSEN looks forward to seeing you !

“The photo book ‘Like Birds’ by photographer Sven Jacobsen takes us back to a carefree time of youthful self-awareness, to a summer full of adventure. In their immediacy, a timeless dimension develops in his photographs of youngsters experimenting; exuberantly jumping into the water; clambering around on fences, poles, and dunes; being silly; kissing; skateboarding; or simply lying in the tall grass.” HATJE CANTZ tells us about the book ‘Like Birds’ by photographer SVEN JACOBSEN.

For the book release, no less than two exhibitions will be held featuring a selection of motifs: on 11 August in Hamburg and on 26 August in Berlin. Photographer Sven Jacobsen will, of course, also be attending and looks forward to seeing you. The venue for both is the Circle Culture Gallery.

SVEN JACOBSEN, born 1969, began working as a freelance photographer in 1999 after studying architecture. He is known for his campaigns for major clients such as BMW, Nikon, and Coca-Cola, as well as for his editorials for magazines such as Rolling Stone, Vanity Fair, and Interview.

Sven Jacobsen ‘Like Birds’ . Ed. Nadine Barth, text(s) by Joachim Meyerhoff, Nadine Barth . English, German 2021 . 208 pages , 150 ills. , hardcover . 24 x 30 cm . ISBN 978-3-7757-5032-5 . €48 . GoSee : hatjecantz.de/sven-jacobsen
30.07.2021 show complete article

 

The carefree time of youthful self-awareness is what LIKE BIRDS stands for – the new book by photographer SVEN JACOBSEN is now available

The illustrated book entitled LIKE BIRDS by photographer Sven Jacobsen was just published by Hatje Cantz. Sven Jacobsen takes us back to a carefree time of youthful self-awareness, to a summer full of adventure, lightness and absolute freedom. In their immediacy, a timeless dimension develops in his photographs of youngsters experimenting; exuberantly jumping into the water; clambering around on fences, poles, and dunes; being silly; kissing; skateboarding; or simply lying in the tall grass. In this way, the lakes, dunes, or apartments depicted become places of collective memory.

The spherical landscapes captured in this way – the snapshots of youthful freedom in all its beauty, its chaos, its silence, and its loudness – quickly develop a narrative pull. What looks like a light-hearted summer snapshot on the surface may suddenly touch deeper layers of the subconscious.

Sven Jacobsen : … “If we observe living things long enough, we can see the entire beauty and tragedy of the world in them…”

Sven Jacobsen (*1969) began working as a freelance photographer in 1999 after studying architecture. He is known for his campaigns for major clients such as BMW, Nikon, and Coca-Cola as well as for his editorials for magazines such as Rolling Stone, Vanity Fair, and Interview.

The exhibitions for this project are planned at the Circle Culture Gallery in Hamburg and Berlin in August, 2021. GoSee : circleculture-gallery.com


LIKE BIRDS – Sven Jacobsen . With texts by Joachim Meyerhoff and Nadine Barth . 208 pages, hardcover, size: 24 x 30cm . Language: English, German . isbn 978-3-7757-5032-5svenjacobsen.com//likebirds
02.05.2021 show complete article

 

SVEN JACOBSEN photographs the SCHWARZKOPF got2b #UNCENSORED​ campaign and the global TAFT campaign ‘The new TAFT for strong moments’ on commission for TBWA Düsseldorf

TAFT. For strong moments! Schwarzkopf’s TAFT is presenting its relaunch with a new design. New formulas – free of animal-based ingredients and silicones – ensure a more pleasant feeling about your hair and new styling experience. SVEN JACOBSEN delivered the eye-catching print motifs, created in tandem to the commercials commissioned by TBWA Düsseldorf. Front and center of it all are the strong women who masterfully meet the challenges of their professional and private lives with TAFT at their side. (Consulting: Sina Linnenschmidt, Gabriel Chavez, Alexander Paudler, Lara Becker, CDs: André Heinrichs, Lynn Geppert, Marjorieth Sanmartin, Copy: Kira Jacob).

The New Taft. For Strong Moments’. How can you make yourself feel more confident? Taft is here to help! If you look great on the outside, you begin to feel great on the inside, too. Grab your favorite Taft product, run it through your hair and enjoy that extra boost of confidence. Taft has recently undergone a makeover itself – with a new design and improved formulas, giving your hair long-lasting style, volume, and movement. What more could you want? When you look and feel great, nothing can stand in the way of success. GoSee : schwarzkopf.international////strong-moments

A second campaign was photographed by SVEN JACOBSEN for TBWA Düsseldorf and SCHWARZKOPF. The GOT2B #UNCENSORED​ campaign celebrates diversity in eleven stories. With styling brand Got2b, Henkel Schwarzkopf presents the colorfully abundant spectrum of life – against all rules and stereotypes. From Zaklina, who talks about bullying in a small town, to Felix, who wants to become a ballet dancer, or Gino, who DJs as Charlet at night.

“We have been witnessing a growing freedom movement for many years now which is marked by an individuality last seen in the 1980s,” says Alexander Milstein, Managing Director Worldwide at TBWA. “With Got2b, we’re taking an even closer approach to the target group. Because this campaign is not primarily about the launch of a new product, but about taking a clear stand, about demanding openness and acceptance. Something that in reality, as the stories show, is still unfortunately not being lived the way it should,” says Rik Strubel, CMO Henkel Beauty Care.
21.04.2021 show complete article