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“Besides the customary agency bling-bling, you’ll also have to do without all the hierarchies and politics here. Sorry to tell you, we don’t even know how to play golf,” is the confident claim of Hamburg-based creative agency GERLACHHARTOG. For the GoSeeAWARDS themed upon ‘Visual Seduction’, we were able to get Clemens Gerlach, founder and CD Art at the creative agency, on board as a juror/viewer this year.
Clemens Gerlach has worked as an Art and Creative Director in top creative agencies in Hamburg, Düsseldorf, Berlin and London – all while collecting awards like others do parking tickets. He is an agency partner, CD, AD, and in charge of final artwork at the same time – “and he doesn’t rest until the design is as perfect as the idea,” the unanimous opinion of his agency colleagues.
Generalist or specialist? The core disciplines of marketing communication are covered by GERLACHHARTOG in-house. For everything else, from moving images to trade fair booth architecture, or programming,...