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With its new Lightrider E Ultimate model, THÖMUS has launched the lightest full-suspension electric mountain bike in the world. The record-breaking low weight of less than 15 kg is made possible by the small but so efficient maxon BIKEDRIVE AIR drive system in a super light Ultra High Modulus carbon fibre frame.
Terence du Fresne photographed the product shots of the full-suspension and feather-light electric mountain bike in the studio. Post production was also taken care of in-house by Terence du Fresne (CGI: Frédéric Müller, Creative Director: Bene Abegglen).
The company Thömus AG, founded in the year 1991 by Thomas Binggeli at the age of seventeen, is a Swiss bicycle manufacturer of mountain bikes, racing bikes, city bikes and electric bikes with headquarters in Oberried near Bern. All products are exclusively developed and designed in-house, produced together with partners, and then custom-built in the company workshop.
For more than 30 years, Thömus has been synonymous for...