News // 2 News by Shelter Productions GbR
Tina LUTHER c/o BIRGIT STÖVER ARTISTS photographed once again for a MAC Jeans campaign. This time, it was off to the streets of Barcelona for the photographer and her team – where they created jeans motifs just as sunny as they are stylish.
In September 2020, Eveline Schönleber, Managing Director & Shareholder of MAC, presented sustainable product innovations from MAC at the Sustainable Fashion Summit of the renowned textile industry magazine. The clear focus has always been on the triad of economic, ecological and social responsibility. Sustainability and entrepreneurial foresight have always been deeply anchored in the DNA of MAC and are not based on trends, but are understood as lived values.
The consciousness for conducting business sustainably in an industry which doesn’t necessarily follow eco-friendly practices has been increasingly developed at MAC over the years: “With the 2020 Sustainability Report, we would like to document what is already being done today to promote sustainable development and what still remains to be done in the future so that we can continue to fulfill our growing commitment.” GoSee : mac-jeans.com
16.03.2021 show complete article
Sportiness in its most elegant form. Precisely how Volkswagen describes its R-line version of the Arteon, which transportation specialist JOHANNES BOLD staged for Berlin-based agency DDB Voltage.
Creative Director was Mahmoud Fathy, with Art Directors Johannes Jatho and Elisabeth Miller. Art buying was in the hands of Valerie Opitz. The motifs were produced by Shelter Productions, with hair & make-up by Tina Fischbach c/o Basics, styling by Neves Schander, CGI by Mainworks and post production taken care of by Simon Geis Vividgrey in Berlin. Besides the campaign motifs, Johannes presents three side shots from the elaborate production exclusively on GoSee.
Volkswagen on the Arteon R-Line: “First impression of the Arteon R-Line Edition: impressive. The automobile combines a sporty character with elegant design and striking Moonstone Grey finish, with details in black for further visual highlights to underscore the dynamic exterior. Experience a more powerful Arteon.” GoSee: volkswagen.de///arteon-r-line-edition
About - Johannes Kühn is a Bavaria-born and Berlin-based freelance photographer. He loves taking pictures of people, cars, landscapes and cityscapes. If possible all together. Instead of thinking in old categories like CGI and photography, he thinks in pictures and uses whatever helps to create them. His clients include Adidas, Alfa Romeo, Audi, Dodge, Dacia, Ford, Jeep, Seat, Opel, Volkswagen, ... His motto: “Let's go, create and have fun!”
26.02.2020 show complete article