News // 3 News by thjnk
We are thrilled to present the latest release from FRITHJOF OHM INCL. PRETZSCH here on GoSee.News: the international campaign artwork for – and we gladly quote – “the most intense Audi of all time.” To be specific, we’re referring to the new, all-electric, luxurious, and incredibly powerful Audi e-tron GT, RS e-tron GT, and RS e-tron GT Performance.
The campaign for the client AUDI was photographed in South Africa. The creative lead agency was thjnk with Creative Director Roman-Geoffrey Lukowski, and production was managed on location by CAPE TOWN PRODUCTIONS.
The campaign visuals were finalized using CGI in Hamburg.
28.10.2024
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Experience more in a world between on and off. Consumer information search and buying behavior have undergone a significant transition in recent years as both have shifted more and more online. This is also true for the electronics sector. Consumers usually inform themselves online first and derive in most cases precise conceptions and expectations with which they then approach electronics specialists. To optimize this process, Gira already launched a large-scale image campaign in 2021.
The motifs produced by CLAAS CROPP CREATIVE PRODUCTIONS were photographed by David Daub.
Although the focus is on the area of smart homes, all of Gira’s business areas were ultimately integrated into the campaign. Gira consciously chose not to focus primarily on the products, but instead to build upon the popularity of its switches and its striking, multiple award-winning design.
Torben Bayer, Head of Brand Development and Marketing at GIRA : “We designed the campaign from the very beginning so that it could be expanded across all distribution channels in order to also get the trade sector on board. In our explainer video, we show our partners in the trade industry the details of our campaign and how they can take part. But our field service staff are also providing additional support through acquisition and are already out on the road talking to our specialist customers about the topic, to make it clear: With the end consumer campaign, Gira is doing everything it can for the trade sector.”
Claas Cropp Creative Productions is a full service production company with vast experience in all areas of still photo production, location scouting, casting, and art buying : “Based in Berlin, we work nationally and internationally on all kinds of photo shoots, from fashion to cars, and from editorial productions to global advertising campaigns.”
And meet CCCP in 2022 once again as an exhibitor at UPDATE-22-BERLIN.
GoSee : gira.de & claascropp.com & UPDATE.Salon
28.03.2022
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