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News // 7 News by Tightrope Production

Crocodiles play collective – LACOSTE and ASAP NAST present THE NEW L001 SNEAKER, in a campaign produced by TIGHTROPE PRODUCTION in Los Angeles

LACOSTE and Rapper ASAP NAST are proud to present you the L001 : An elegant sneaker, rich in history. As part of the Play Collective campaign launched in April 2021, Lacoste presented its new footwear silhouette.

Revealed by the renowned connoisseur of both the streetwear and fashion scenes, rapper and Lacoste fan A$AP Nast radiates his very own interpretation of elegance in this latest Lacoste footwear campaign. Tattooed onto his chest or embroidered onto his polo shirts, the performer, born as Tariq Amar Devega, “always carries the spirit of the crocodile.”

The stills and spot for the campaign were produced by TIGHTROPE PRODUCTION in Los Angeles for the agency BETC Paris. Co-producer was Kitten Production Paris. Director : Tess Lafia, DOP : Noah Deats. In front of the camera : ASAP NAST and his crew, aka model CoryAnne Roberts and American music producer Djavan Santos. Crocodiles play collective.

Sold under the brand name Lacoste are clothing, footwear, perfume, leather goods, eyewear, household textiles, watches, umbrellas and further accessories in the upper-middle price segment. The trademark of Lacoste is a stylized crocodile and is among the most well-known logos in the world. The company operates globally. Since the end of 2012, the previously family-owned business Lacoste has been in the hand of the Swiss Maus Frères Holding from Geneva, which held shares of Lacoste as a minority stockholder as early as the 1990s. GoSee : lacoste.com

Director: Tess Lafia
DOP: Noah Deats
Client: Lacoste
Production: Tightrope Production
Advertising Agency: BETC Paris
Styling: Elodie David
Hair & Make-up: Alexa Hernandez
Celebrity: Asap Nast
Set Design: James Rene
Model: CoryAnne Roberts
Model2: Djavan Santos 

Photographer: Melodie McDaniel
Co-Production: Kitten Production

07.10.2021 show complete article


What if I told you... ‘ ADIDAS ‘Your True Stripes’ campaign featuring WNBA Professional Basketball Player Erica Wheeler – produced by TIGHTROPE in Los Angeles

Wear your true stripes … for the agency Creative Blood London, advertising agency IRIS London and ADIDAS, TIGHTROPE PRODUCTION produced the apparel campaign ‘Your True Stripes’ in Los Angeles with WNBA professional basketball player Erica Wheeler. Erica Wheeler is the first WNBA player “to go undrafted* and be named All-Star MVP.” WNBA is the Women’s National Basketball Association and has existed since 1996 as a professional Basketball league for women in North America. The league is currently made up of twelve teams, which are all at home in the United States. At the moment, charismatic Erica plays for the Los Angeles Sparks.

Tightrope Production produced both the stills and the spot in Los Angeles in close cooperation with Creative Blood London. GoSee : adidas.com///basketball-shooting-drills-with-erica-wheelertightropeproduction.com

*The NBA draft is an annual event dating back to 1947 in which the teams from the National Basketball Association (NBA) can draft players who are eligible and wish to join the league. These are typically college basketball players, but international players are also eligible to be drafted.
06.10.2021 show complete article


‘Midnight in Tokyo’, the new PENTATONIX music video featuring Little Glee Monster – produced by TIGHTROPE PRODUCTION in Los Angeles

The new Pentatonix music video ‘Midnight in Tokyo’ featuring Little Glee Monster was directed by Atsushi Makino with DOP Merlin Showalter. The complete green screen action including motion cap/screening was produced by Tightrope Production in Los Angeles.
06.10.2021 show complete article