The ADIDAS LIGHTBLAZE shoe is inspired by the latest adidas running technology and offers you feather-light comfort and plenty of style for your everyday life. In the spot, superstars singer Tate McRae and soccer player Bradley Barcoda introduce you to the shoe. The spot was directed by Tarek Mawad, whose stunning artwork we've featured here on gosee.news several times. The agency was Gentle Forces, London.

For post-production, the talents of ONE HUNDRED BERLIN were called upon, specifically editing, color grading, and film skin retouching. The spot was produced by TIGHTROPE, Los Angeles.

Tarek Mawad is a photographer and director who successfully realizes personal stories, editorial projects, and advertising campaigns for major brands from Berlin and Paris, respectively. With his background in sculpture, 3D mapping, and lighting design, Tarek is a highly technical artist with a keen eye for movement, form, and light.


TEAM
Agency: @gentleforces_
Director: @tarekmawad
DP: @jenna_huskisson
1st AC: @ethansmithh15
2nd AC: Marianna Vashchilenko
Steadi: @lukerihl
Gaffer: @isaacmarz
KG: @bradpowers.kg
ACLT: @eshafercine
LCP: @chris.van.lieshout
Electric/background actor ✨: @harrison_segal
Electric: @jacksonmach_ , Robert king
BBG: Valfrie Tabian jr.
grip: Simeon mihaylov, Nicholas Luna
Set designer: @itsmyjello
Art team: @vodka_root__beer @grahamlaww
Production: @tightropeproduction

@gentleforces_ team: @rebeccamcclelland @ellavicy @anders.stake @zoeakihary
Adi team: @upty9 @louisegillard @malvinarouzo @brenddouche

Movement Director: @itsbankhead
hair stylist: @chadwoodhair
Makeup artist: @lilly_keys
Manicurist: @nailsxanalysse
Styling: @brettalannelson
Model: @drujames
Styling: @kendyyy
Groomer: @marcela.osegueda
Postproduction ONE HUNDRED BERLIN

 
10.04.2025 show complete article

Greek tennis player Stefanos Tsitsipas celebrated his greatest victory in 2019 – winning the ATP Finals, the unofficial tennis world championship. 

We present him here in his role as the testimonial of the ADIDAS X MONCLER fashion collaboration, photographed by Lauren Mustoe and produced in New York by TIGHTROPE PRODUCTIONS.

Moncler on the collaboration as part of the brand’s Genius project : “Where originality meets the extraordinary, Moncler meets adidas Originals for the latest Moncler Genius co-creation. The home of one-of-a-kind collaborations and instantly iconic co-creations.”

Stefanos Tsitsipas started playing tennis in Athens at the age of thirteen. His father Apostolos is a tennis coach, his mother a former Russian WTA player. He is ranked tenth in the world today.

The Art of Genius is an experimental concept of iconic brand Moncler, with which collaboration partners are given the opportunity to co-create a new take on the brand’s designs through the personal creative filters of the individual designers.

GoSee : moncler.com
31.01.2024 show complete article

Karolina Pukowiec photographed the RALPH LAUREN RL 888 campaign with model Fei Fei Sun and beautiful Anna Ewers from Germany. The stills campaign and the spot were produced by Tightrope Production and Kitten Production. The setting: Marfa, Texas.

“The Ralph Lauren handbag collection is born from a legacy of Italian craftsmanship and unparalleled leatherwork – where time honored tradition and future-forward innovation meet.” we read on the RALPH LAUREN website.

Ralph Lauren thoughtfully selected Tripel Due, a prominent leather goods manufacturer run by a family of Florentine artisans, to bring his vision of the RL 888 to life.

To create a masterpiece, the bag’s structured silhouette is crafted with the finest Italian box calfskin. Skillfully selected from the roll, 36 pristine pieces are artfully hand-cut. This luxurious leather gives the RL 888 silhouette its sleek shine, smooth texture and structure.

The sculptural RL logo, offered in palladium, brass, or champagne finishes, serves as a dynamic closure featuring an elevated push lock – embodying graceful function within luxurious form. Ultimately, making the RL 888 collection a proclamation in craftsmanship, a story in distinctive details, and a style, a signature, all its own.

The little town of Marfa, with a remarkable population of only 1,788, was named after Marfa Petrowna, a female character in Fyodor Dostojewski’s novel ‘Crime and Punishment’. Marfa gained international fame thanks to minimalist artist Donald Judd, who established the Chinati Foundation art center in the 1970s. Hundreds of miles away from the next town and three hours driving distance from the next airport, Marfa is the perfect place to get away from it all for visitors looking for peace and quiet.

But Marfa enjoyed a moment in the spotlight with yet another creative personality even before Judd : the late actor James Dean. Together with Elizabeth Taylor and Rock Hudson, Dean starred in the classic movie ‘Giant’, which was filmed there in 1956.

In Marfa, there are film and music festivals all year round. The Trans-Pecos Festival for Music and Love takes place at the end of September in El Cosmico, a stomping ground for local musicians and artists, where visitors can stay the night in old Airstream trailers or tents. The Viva Big Bend Music Festival and the Marfa Film Festival both take place in July and attract artists, filmmakers and others from all corners of the globe.
23.01.2024 show complete article