News // 35 News by TREY
Preserving history, securing the future - Anke Luckmann photographs for the Mercedes-Benz Classic Center
Following Anke Luckmann's beautiful shoot for the Mercedes-Benz Museum, the Mercedes-Benz Classic Center in Fellbach was next featured six months later. This is the official Mercedes-Benz Classic Car Department, which cares for vehicles that have been out of production for at least 15 years.
For the advertisement, photographer Anke Luckmann asked the famous Mercedes-Benz 300 SL Coupé - the gullwing model is a true collector's item - to park in front of the Classic Center.
"Together with creative director Justine Boltzek from the agency Banauten, we found far more subjects than we could ultimately photograph. It's always fantastic – and a truly exhilarating experience – to have such classic cars in front of the lens," Anke Luckmann, photographer.
The Mercedes-Benz Classic Center is the official Mercedes-Benz department for classic cars. It opened on May 18, 1993, in Fellbach. A second location followed in June 2006 in Irvine, California. The Classic Center offers original parts, repairs, restorations, and information for historic Mercedes-Benz vehicles that have been out of production for at least 15 years.
For example, you can find over 160,000 original parts in the Mercedes-Benz Classic online parts search - from newly manufactured components to original specifications to rare spare parts for historic model series.
Production was overseen by Florian Sibert of Underpier, and post-production was handled by Trey.
16.03.2026
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Past, present and future in one image - ANKE LUCKMANN photographs the campaign for the Mercedes-Benz Museum
For the Mercedes-Benz Museum campaign, the agency Banauten – under the creative direction of Justine Boltzek – relied on the distinctive visual signature of Anke Luckmann.
The award-winning photographer is known for her staged, atmospherically rich automotive imagery – and it is precisely this blend of technical precision and emotional depth that defines the campaign.
“Spending a few days moving between the past, present and future of mobility – that was quite a special assignment. Legendary vehicles in such an architecturally impressive museum... you’d love to keep shooting there for a whole week.” - Anke Luckmann
The visual world takes viewers on a journey through the icons of automotive history – from historic classics to futuristic concept cars. Between gleaming metal, reflections and architectural clarity, Anke Luckmann captures the unique spirit of the place: innovation as a living tradition.
The motifs were displayed on city lights, buses and large-scale outdoor installations around the Mercedes-Benz Museum in Stuttgart – as well as across digital campaign formats.
At the Mercedes-Benz Museum in Stuttgart, history comes alive: the connection between technology and everyday life, between contemporary history and popular culture... with the more than 160 unique vehicles taking center stage. On display are some of the oldest automobiles, legendary racing cars, and research vehicles.
GoSee : mb-museum.com
02.12.2025
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Marjorieth - ANKE LUCKMANN celebrates the Cancer Killer for the Breast Cancer Awareness Project
The renowned Hamburg-based hair, makeup, and styling agency Bigoudi and Pink Style Tour jointly organized a Breast Cancer Awareness Project in Hamburg.
As part of the project, Anke Luckmann photographed the portraits shown here of Marjorieth, the self-proclaimed cancer killer, mother, and, not least, Creative Director (CCO) of the Philipp und Keuntje agency since August 2023.
The PINK STYLE TOUR is an initiative of Maike Grimpe and Ines Thömel. Breast cancer patients receive a makeover from professional makeup and hair stylists after strenuous chemotherapy and radiation therapy. In addition, there are valuable keynote speeches as well as healing yoga and breathing exercises. The goal is to give the women a carefree and unforgettable moment, full of the care and support they need.
"Our goal is for women to feel beautiful in their bodies again and develop increased self-confidence." Maike Grimpe, Co-Founder of PST.
The photos were on display at the vernissage in summer 2025 at Briese Studios in Hamburg.
GoSee : pink-style-tour.com
23.09.2025
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