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News // 23 News by TREY

Athletic Elegance - transportation specialists HE & ME stage the GENESIS GV70 - with post by TREY

For the agency Innocean USA, HE & ME photographed for the car brand GENESIS. In front of their camera: the photogenic 2024 GV70. In charge of post was TREY Digital Studio. After the larger GV80, the Genesis GV70 is the brand’s second sport utility vehicle.

Founded in 2015, the GENESIS brand is a subsidiary of the South Korean conglomerate Hyundai Motor Group. The first car manufactured by Genesis was the G90, followed by the G80 and the G70. The range of vehicles today includes sedans, station wagons, coupés and SUVs.

TREY is a boutique digital studio dedicated to providing clients with unparalleled, high-end digital content creation and look development for both stills and motion projects.

Photography: He & Me
Agency: Innocean USA
CD: David Mesfin
Client: Genesis
Retouch: TREY Digital Studio

25.03.2024 show complete article


Anke Luckmann photographs the BMW 7 Protection - with post production support from TREY

With the BMW i7 Protection, BMW is the first mass-production automaker to offer an armored version of a luxury sedan with an all-electric drive system in Europe, alongside its armored 7 Series Protection models. On the outside, the differences between BMW’s Protection models and their ICE-powered counterparts with M Sport package are quite discreet and ingeniously inconspicuous. And even the levels of ride comfort and spaciousness of the interior are said to hardly differ.

Anke Luckmann photographed the sedan for the agency Jung von Matt. On the job for post production was TREY Hamburg.

Ensuring the safety of passengers, in accordance with the VR9 protection rating, is the heart of the armor vehicle : the new BMW Protection Core, which comprises the model-specific self-supporting body structure made from armor steel – combined with features such as additional armoring for the doors, underbody and roof as well as armored glass.

Creative Director Leon Becker-Detert
Post Production TREY
Photographer Anke Luckmann

28.02.2024 show complete article


featured by UPFRONT Photo & Film : ‘Live unlimited’ - the campaign for HYUNDAI’s all-new KONA by Frederic SCHLOSSER c/o UPFRONT for Innocean Europe

The all-new KONA boasts a futuristic new look, a more dynamic road presence and even more space to quench your thirst for adventure. Frederic SCHLOSSER c/o UPFRONT photographed the campaign for the all-new HYUNDAI Kona, which is available in four variants – including all-electric (EV), hybrid electric (HEV), internal combustion engine (ICE) and the sporty N Line.

The campaign was developed by INNOCEAN Europe in Berlin with Senior Art Director Ahmet Kilic and Creative Producer Valeria Preisler-Vogler. Production was in the hands of CLAAS CROPP and Lions in Budapest.

By the way : Production had to be moved up a week because the Pope was coming to town…
26.02.2024 show complete article