ABOUT
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, be ...moreter results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
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RECENT POSTS of UPFRONT Photo & Film GmbH, SORTED BY DATE
Christian KHAYÓ – generation regeneration – stands for reconnecting with nature, meaningfulness and community. He made up the name Khayó while he was looking for a word that describes the special feeling you get when you connect with nature. A term that gets to the very heart of a lifestyle inspired by this feeling.
Looking back on more than 10 years of experience as a lifestyle photographer for global brands, Christian creates photos today that are fueled by experiences lived and breathed – for brands, organizations and individuals who want to tell their stories with integrity and authenticity.
“I have a confession to make: the name Khayó, I made it up. Not to trick you, but because I was looking for a name to describe the particular feeling we experience when connecting with nature. A word that describes the quintessence of a way of life informed by this feeling. I owe gratitude to the Xhosa culture in South Africa for inspiring me with their word Khaya, which means home or...