News // 266 News by UPFRONT Photo & Film GmbH
For NIKON and Brands2Life, Ray DEMSKI c/o UPFRONT used the new Nikon Z6III to capture an extraordinary boxing advertorial in a mountain cave. “Ray captures the raw power and energy of each punch in the shadows. He showcases the passion of the boxers amidst the eerie allure of the cave, creating a larger, more thrilling story. Pay attention to his unusual angles and the use of light,” explains LEICA.
“The Nikon Z6III allows me to capture every punch and shadow precisely, turning the intensity of boxing in the ghostly depths of the cave into art,” says Ray DEMSKI c/o UPFRONT.
And meet UPFRONT in person on May 16th at UPDATE 25 BERLIN in the hip Telegraphenamt. Creatives (AD, CD, AD, clients, ....) can register for the event free of charge via the UPDATE website.
GoSee : UPDATE.Salon
23.01.2025
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Together with Art Director & Designer Julian Hennemann, Christian LOHFINK c/o UPFRONT showcased the Bio Brandy from ARTWERK.
22.01.2025
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"This Sport Belongs To Them" – Munirah Abdiwahid is a British-Somali Taekwondo athlete with her sights firmly set on LA 2028. Hailing from White City, London, her grit, determination, and focus – combined with strong family and community support – are driving her success. Director and Photographer Matthew JOSEPH c/o UPFRONT was captivated by this unique blend of circumstances and was instantly inspired to create a short film. This film not only showcases Munirah’s journey but also highlights the broader values she embodies. It's a story of empowerment, dedication to a cause, and a powerful message to the world that everyone has the right to pursue their dreams.
21.01.2025
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