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News // 105 News by Upfront Photo & Film GmbH

New entry director & portrait photographer Lukas MAEDER c/o UPFRONT with a showreel and portfolio on GoSee NEWS

UPFRONT is delighted to welcome photographer & director Lukas MAEDER from Zurich on the roster. We present you his showreel as well as a small selection from his portfolio. He has made a name for himself above all as a portrait photographer and has met celebrities in the areas of music, sports and politics including Snoop Dogg, Lara Gut or Alain Berset.

His work is characterized by a sensitive and soulful tonality which has earned him much recognition. As a photographer, he has evolved from taking snapshots of fellow skateboard aficionados to portraying some of the world’s greatest pop stars. As a director, he is skilled in bringing out the best in the people in front of his camera and making a story come to life. Strongly influenced by music and sports, he constantly updates his formula and experiments with his visual language, focusing on moving the story forward and letting his protagonists shine. The step from photography to moving images came completely natural for him because his approach is the same : He puts himself in the shoes of others and inspires them to express their full potential.
22.02.2022 show complete article

BITBURGER campaign (10-sec. film & key visual) for deepblue networks, summer with RAFFAELO, and the SCHWEPPES Wild Berry x LILLET spot by Christian LOHFINK c/o UPFRONT

For SCHWEPPES Wild Berry x LILLET, Christian LOHFINK c/o UPFRONT filmed a refreshing spot (Agency: GLÜCK Berlin, Liquidstyling via Effectiv Team, Edit & Motion Design: Tobias Beul).

“Always a bit fresher” – that’s the slogan of the BITBURGER 0.0 eSports campaign. With the agency deepblue networks and Creative Director Jan Johannesdotter, Christian LOHFINK c/o UPFRONT filmed a 10-second spot for which he also photographed the key visual (Edit & Motion Design: Tobias Beul).

Since we can hardly wait for the summer season, we present you the campaign motif ‘This cocolicious summer taste’ for FERRERO RAFFAELO, which Christian Lohfink realized in cooperation with the agency Leo Burnett. SFX & liquidstyling came from Effectiv Team, and post was taken care of by PX2.
21.02.2022 show complete article


THE NORTH FACE Dryzzle Rainwear campaign by Ray DEMSKI & Jan Eric EULER c/o UPFRONT plus the Holiday Winter campaign of the outdoor brand on GoSee NEWS

For THE NORTH FACE, Ray DEMSKI and Jan Eric Euler, both c/o UPFRONT, were on a mission together in the Dachstein region, where the photo & film duo produced the Dryzzle Rainwear campaign – Ray the stills and Jan Eric the moving image assets. Besides social media snippets, we also present an atmospheric mood clip by Jan Eric.

Jan Eric EULER c/o UPFRONT photographed the new Holiday Winter campaign for The North Face. Production was taken care of by Lensecape.
21.02.2022 show complete article