News // 4 News of Matthew Joseph
"This Sport Belongs To Them" – Munirah Abdiwahid is a British-Somali Taekwondo athlete with her sights firmly set on LA 2028. Hailing from White City, London, her grit, determination, and focus – combined with strong family and community support – are driving her success. Director and Photographer Matthew JOSEPH c/o UPFRONT was captivated by this unique blend of circumstances and was instantly inspired to create a short film. This film not only showcases Munirah’s journey but also highlights the broader values she embodies. It's a story of …
21.01.2025 // show complete article
On behalf of the creative agency Leo Burnett UK, Matthew JOSEPH c/o UPFRONT photographed the new global summer campaign for TUI TOURS. For this impressive campaign, he traveled to Sri Lanka to accompany the TV commercial and capture a diverse series of travel and lifestyle shots showcasing the island's tourism highlights and offerings."We travelled across stunning Sri Lanka to tell a lifestyle story showing off all of the country's rich tourism offerings, landscape, culture, and cuisine," said Matthew about the adventurous shoot. The production was handled by …
26.11.2024 // show complete article







A dream commission in a stunning location: Matthew JOSEPH had the privilege of photographing the luxury resort CONRAD MALDIVES RANGALI ISLAND in the Maldives for the Hilton Group and the agency Wordsearch (Production: Bangerz & Nash).To be precise, the Maldives are a part of Asia, located on the Equator 671 kilometers southeast of Sri Lanka. Geographically, it is the smallest Asian country and also has the smallest number of inhabitants with a population of only 350,000.“Based in London and shooting internationally, my passion for photography has introduced …
28.05.2024 // show complete article







Tune out the noise, and turn up the music! From moving trains to urban landscapes – the global campaign for SONY was shot all across London in just three days and that in quite challenging locations. As part of an ongoing collaboration with HMX media, Matthew JOSEPH c/o UPFRONT took a fast-paced tour across London – to capture a mixture of lifestyle scenarios showing off the noise cancelling tech for the launch of SONY’s sleek new earbuds.
28.05.2024 // show complete article







