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In cooperation with BWGTBLD and the creative agency David+Martin Berlin, Delia BAUM c/o KELLY KELLERHOFF created various key visuals for FLACONI in Lisbon. For the leading German online shop for beauty products, self-care is free of paradigms and stands for fun, freedom, lightness and individuality.
With the new claim ‘time to care’, FLACONI not only kicks off its brand relaunch but also indicates its change of direction from a classic beauty retailer to a holistic self-care provider. “The beauty retail market has undergone a much greater transition than over the past decades. A classic ideal of beauty is no longer modern, but has been replaced by a very individual understanding of well-being and beauty. Our goal is to offer our customers a beauty and self-care experience that inspires them and ultimately enables them to lead happier and healthier lives,” CEO Christoph Honnefelder explains the new vision of FLACONI.
“We believe that self-care is often misunderstood and associated...