The creative duo from WE! shoot it c/o Kelly Kellerhoff, aka Michael Compensis & Thomas von Salomon, once again had the pleasure of staging the AIWAYS U5 on commission for Frankfurt-based agency Herren der Schöpfung (part of the Liganova Group). The brief this time once more was to show an entirely new side of the modern electric SUV. To do so, the two photographers scouted the perfect location in Austria’s Vorarlberg region for their spread named ‘RED’!

“When we saw the location for the first time online, we were immediately blown away, and when we scouted it during the location check in Austria, we realized that it was even much cooler in real life,” Michael tells GoSee. “The perfect match of location and vehicle was rounded off by a good model cast and ideal styling.” For the campaign, the two photographers chose stylist Sabine Holderer again. Model Daniel came via Instyle from Berlin.

The result is a perfect balancing act between transportation and fashion / people...