News // 4 News by WE ART
“From mystical to adventurous and iconic. Meet a few of the heroes starring in our new brand campaign for @mercedesmaybach,” is how the agency Antoni presents the eye-catching campaign for the elegant Mercedes Maybach EQS SUV, which was photographed in Bucharest by Ole WESTERMANN c/o WILDFOXRUNNING. The show car of Virgil Abloh and Gorden Wagener has done nothing less than re-contextualize a traditionally urban luxury brand within a distinctly off-road environment.
“The result is a campaign that breathes new magic into the myth of this fascinating brand. Our focus is on the single most iconic moment : The moment you enter a Maybach. In our campaign, this moment is staged full of vivid imagination in iconic and visually stunning imagery. The campaign was launched with our brand-new tagline : Welcome to Beyond.” Antoni tells us.
The motifs were created in parallel to the video shoot with Tempomedia and Director Saad Moosajee (Exec. CDs: Damon Aval & Christopher Hoene; CDs: Matti Lietsch, Matthias Bauer, Catharina Sonnenberg; Senior AD: Gustavo Sato; and Creative Production: Marjorie Jorrot & Aras Sehatkar). Post production of the stills campaign was in the hands of RECOM.
GoSee : wildfoxrunning.com & antoni.de/case/welcome-to-beyond
05.12.2023
show complete article
The Vision AMG show car gives us an exclusive peek at what the all-electric future of Mercedes-AMG will bring. Amos Fricke staged the vehicle with meticulous detail and visionary flair. GoSee Member STEFAN EISELE took care of post production. Creative Director was Damon Aval from antoni, and art buying was in the hands of Aras Sehatkar. Set design: Leonardo Papini.
The Vision AMG makes an emotional statement from every perspective. This extraordinary show car from Mercedes-AMG offers a glimpse of the all-electric future of AMG Driving Performance. Beneath the breath-taking exterior design of the four-door coupé is the equally extraordinary dedicated AMG.EA platform, which is currently under development in Affalterbach for all-electric performance models.
“The Vision AMG shows in spectacular style what electrification could look like at Mercedes-AMG, while staying true to the brand aesthetic. The study’s extreme proportions create fascination and passion for performance – that’s what AMG is all about. The Vision AMG is an impressive embodiment of the brand’s dual polarity – the interplay of beauty and the extraordinary. At the same time, elements from the future, such as light signatures with the illuminated high-tech grille, underscore the progressive evolution of our design language of Sensual Purity,” says Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG.
20.07.2022
show complete article
As an Icon of Excellence, the MERCEDES-MAYBACH Haute Voiture is celebrating the car of the future. Photographer Amos Fricke and set designer Leonardo Papini staged the concept car for Antoni with modern flair (CD: Damon Aval, AB: Aras Sehatkar). Post of the eye-catching motifs was in the hands of STEFAN EISELE POSTPRODUCTION.
Inspired by haute couture, the MERCEDES-MAYBACH concept combines the signature aesthetics and craftsmanship of the brand with unusual, fashion-inspired color and material combinations – such as bold nautical blue contrasting with a light, shimmering rose and elegant crystal white.
“There has never before been a color and equipment concept quite like that of the Mercedes-Maybach Haute Voiture. Blending the pinnacle of the art high fashion and automotive design to create an entirely new vehicle – a true Icon of Excellence,” says Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG. “The Mercedes-Maybach Haute Voiture concept embodies our style of sensual purity in a new and extraordinary way. In a combination of beauty and unexpected, extraordinary details – it is an ultimate treat for the senses.”
STEFAN EISELE POSTPRODUCTION is now certified by TISAX, an assessment and exchange mechanism for information security in the automotive industry aimed at protecting data, its integrity and availability throughout the manufacturing process and during vehicle operation.
08.07.2022
show complete article
