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featured by GoSee FASHION : ‘We want …’ DEICHMANN, Europe’s #1 love brand for shoes, presents a fresh multichannel brand campaign on GoSee News

DEICHMANN wants everyone to be able to afford good shoes. A vision the company is now manifesting in its communication mix to kick off the year – a multichannel brand campaign with powerful imagery. After a strong launch in spring, the campaign will be a fixed part of the communication strategy – to bolster DEICHMANN’s position as Europe’s #1 love brand when it comes to shoes.

Production of the new image campaign is of the usual high quality with a strong focus on fresh ideas and humor. The recurring “We want …,” phrase not only demonstrates DEICHMANN’s confidence, but also the company’s profound understanding of what customers expect and demand from a modern brand. The creative concept complements the marketing plan for the regular seasonal campaigns and promotions, and it adds new emotional appeal to the claim “Because We Love Shoes”.

Responsible once again for creation was Jung von Matt Hamburg. Andreas Conze, Senior Head of Marketing, and Marcel Nawrath, Head of Global Creation & Brand Management, were responsible for creative direction at DEICHMANN. Production was in the hands of Tempomedia with Executive Producer Vera Portz. Nadia Marquard Otzen directed, Mathieu Plainfossé was DOP, Janine Sametzky c/o WILDFOX RUNNING was in charge of photography, and responsible for styling were Lorena Maza (International Fashion Stylist) with Michael Cooper (Stylist). The hair & makeup artist was Neveen Scello.

“The DEICHMANN brand has stayed in tune with the times as a dependable partner to people from all walks of life. We want to express this with a fresh, stylish and confident campaign that is destined to be a talking point. It’s a testimonial to everyone who already enjoys shopping at our stores, but above all, it engages with people who have drifted away or don’t have us on their radar yet,” Sabine Zantis, CMO at DEICHMANN, explains.

With a wide variety of brands, the latest trends, modern stores, online shops and, last but not least, unbeatable prices, DEICHMANN aims to offer the best all-round shoe range for all target demographics. Every campaign touchpoint conveys DEICHMANN’s approachability: “We understand your needs and we’re there for you – whatever your shoe situation”. There are 30” and 20” TV commercials, an online video and social media content in various formats, out-of-home motifs, POS elements and supporting PR in all of DEICHMANN’s European markets.

“With this campaign, we’re also kicking off our first-ever DOOH campaign, celebrating the lifestyle of our target audiences in powerful fashion visuals. While, at the same time, underpinning our brand claim with a tongue-in-cheek narrative to simply offer everyone the perfect shoe at the best price possible. Whether they’re 18 or 81, a father or fashionista,” says Andreas Conze, Senior Head of Marketing at DEICHMANN.
06.02.2024 show complete article


featured by UPDATE SALON : Casting, HMS, photography behind the scenes, film productions, directors, location agencies, production companies… find everything for your next film at UPDATE-24-BERLIN

Whether for a music video, a TVC for food, a fashion film or an animation, … you’ll find everything you need at UPDATE-24-BERLIN. Our GoSee event has long become a staple just as much for film as for photography.

It’s no secret : film and photography have been two sides of the same coin for quite some time – and crossover artists are always welcome – at advertising agencies or for advertising and fashion clients alike. UPDATE offers photography and film professionals the perfect platform to present what they do best.

Get inspired by the world of possibilities this opens for you as a visitor and meet the decision-makers and creatives at our salon at the place to be in Berlin : Telegraphenamt.

And if you’re interested in advertising your agency or services – we’ll be more than happy to make you a non-binding offer for a trade show booth.

UPDATE is the longest-running industry event of its kind connecting creative agencies and their clients in the real world. As part of the GoSee family, UPDATE reaches out to around 150,000 readers worldwide with its state-of-the-art NEWSLETTER – definitely the most exquisite audience in the industry.


*Accreditation for the two-day event is free of charge for ABs, CDs, ADs, direct clients, the press, … And now for the first time, photographers, stylists, directors, … can also receive accreditation for Friday free of charge via GoSee.
01.02.2024 show complete article


‘Welcome to Beyond’ – the new MERCEDES-MAYBACH EQS SUV photographed by Ole WESTERMANN c/o WILDFOXRUNNING for Antoni

“From mystical to adventurous and iconic. Meet a few of the heroes starring in our new brand campaign for @mercedesmaybach,” is how the agency Antoni presents the eye-catching campaign for the elegant Mercedes Maybach EQS SUV, which was photographed in Bucharest by Ole WESTERMANN c/o WILDFOXRUNNING. The show car of Virgil Abloh and Gorden Wagener has done nothing less than re-contextualize a traditionally urban luxury brand within a distinctly off-road environment.

“The result is a campaign that breathes new magic into the myth of this fascinating brand. Our focus is on the single most iconic moment : The moment you enter a Maybach. In our campaign, this moment is staged full of vivid imagination in iconic and visually stunning imagery. The campaign was launched with our brand-new tagline : Welcome to Beyond.” Antoni tells us.

The motifs were created in parallel to the video shoot with Tempomedia and Director Saad Moosajee (Exec. CDs: Damon Aval & Christopher Hoene; CDs: Matti Lietsch, Matthias Bauer, Catharina Sonnenberg; Senior AD: Gustavo Sato; and Creative Production: Marjorie Jorrot & Aras Sehatkar). Post production of the stills campaign was in the hands of RECOM.

GoSee : wildfoxrunning.comantoni.de/case/welcome-to-beyond
05.12.2023 show complete article